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WHAS11, a TEGNA Media Inc. Company, has an opening for an experienced Account Executive to join our sales team. We’re looking for a creative, driven, solutions-based seller eager to represent our vast range of broadcast and digital product offerings. A forward thinker that can immediately make an impact within the department.
Responsibilities:
• Consistently prospect for new business and pitch new ideas
• Manage and grow existing advertising account list
• Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
• Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
• Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they’re consuming media.
• Build positive, lasting client relationships based on effectively achieving clients’ objectives.
• Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns.
• Take advantage of consumer insights to create first-class solutions backed by rationale to support recommendations.
• Positively and professionally represent the media group at all times.
• Achieve or exceed assigned revenue goals.
Requirements:
• College degree with minimum 2 years of media sales preferred.
• Excellent presentation skills and ability to communicate with decision makers at all levels.
• Creativity. Ability to think “outside the box” and develop “big picture” solutions.
• Ability to negotiate with media buyers
• Ability to cold call and schedule meetings with “new” to the station advertising clients
• Strong understanding of broadcast and/or digital advertising sales is preferred.
• Ability to work well with internal teams, including Account Management.
• Strong written and communication skills.
• Proven relationship-building and influencing skills required.
• Ability to efficiently organize workload and workflow is critical.
• Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
• Proficiency with Microsoft Office (PowerPoint, Excel, Word)
• Self-starter with the ability to work in a fast paced environment.
• A valid driver’s license, proof of insurance, and dependable vehicle required.
#MC1
Full Time
Television & Broadcasting
$81k-110k (estimate)
05/12/2024
07/11/2024
tegna.com
TYSONS, VA
3,000 - 7,500
1906
Public
DAVID T LOUGEE
$1B - $3B
Television & Broadcasting
Tegna is a media conglomerate that owns and operates a chain of 63 television and 2 radio stations that broadcasts news, TV-series and feature films.
The job skills required for Account Executive include Presentation, Account Management, Advertising, Microsoft Office, Insight, Client Relationship, etc. Having related job skills and expertise will give you an advantage when applying to be an Account Executive. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Account Executive. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Account Executive positions, which can be used as a reference in future career path planning. As an Account Executive, it can be promoted into senior positions as an Account Manager IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Account Executive. You can explore the career advancement for an Account Executive below and select your interested title to get hiring information.