Content Marketing Lead

About LFC

Legacy Franchise Concepts, a partner of Prospect Hill Growth Partners, invests in health, wellness, and lifestyle brands across the franchise landscape. Our portfolio includes SweatHouz, the fastest-growing infrared sauna and cold plunge franchise, and Dogtopia, the leading provider of dog daycare in North America.

What to Expect

You'll spearhead our content strategy with a primary goal to enhance customer engagement and retention, creating content that not only attracts but also profoundly resonates and retains our community. Expect autonomy in your strategic direction while also collaborating closely with various teams to align on goals and maximize impact.

In this fast-paced, dynamic environment, your ability to quickly adapt to new trends and audience needs will be crucial. You will regularly dive into content performance metrics to assess what's effective and refine strategies based on solid, data-driven insights. This role is perfect for someone who thrives on innovation in the wellness and fitness industry and enjoys a challenge.

Who is Right for the Role

The ideal candidate will exhibit strong writing and editing skills across various media, with the ability to craft messages that resonate with diverse audiences while maintaining brand voice. You are analytically inclined, comfortable with dissecting metrics, and capable of translating data into actionable insights, with proficiency in tools like Google Analytics and CRM software.

You thrive in flexible, team-oriented environments and excel at working across departments to synchronize strategies and enhance content relevance. Your genuine passion for health and fitness shines through in your work, helping you connect with and inspire others who share this passion. If you're driven, innovative, and ready to achieve strategic content goals, you might just be the perfect fit.

What you will do

• Develop and execute a content strategy that aligns with Sweathouz’s growth objectives, focusing on customer retention and brand loyalty.
• Create and manage a comprehensive content calendar to schedule the creation and delivery of diverse content types across various channels, ensuring consistent and strategic content distribution.
• Lead the production of high-quality content, including written articles, emails, customer marketing copy, and social media posts.
• Work closely with the growth team to develop and refine email marketing strategies and leverage automation tools to enhance customer engagement and retention through targeted, personalized content.
• Work with a team of content creators and collaborate with cross-functional teams to ensure content alignment with broader marketing strategies and company goals. Provide guidance and support in content best practices and creative direction.
• Regularly analyze content performance across all platforms to optimize strategy and report on content efficacy with a focus on retention metrics and engagement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 2-3 years of content or customer marketing experience, with a proven track record of developing successful campaigns and content strategies.
• Strong leadership skills and experience managing a content team.
• Extensive experience with email marketing, content automation, and familiarity with relevant tools (e.g., Klavio, Mailchimp, Hubspot, Soci, Srpinklr).
• Excellent writing, editing, and communication skills.
• Demonstrable ability to leverage analytics to drive content decisions.

Desired Skills:

• A passion for wellness, fitness, and lifestyle sectors.
• Experience in multimedia content creation, including video and infographics.
• Innovative thinker with strategic and creative capabilities.
• Proficient in SEO and online content optimization.

Interview process

• Screening call with VP of Growth
• Case Study
• On Site-Interview
• Reference checks
• Offer

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Atlanta, GA 30339: Relocate before starting work (Required)

Work Location: In person