Job Summary:

We are seeking a highly skilled and motivated Digital Marketing Specialist to plan, execute, and optimize our online marketing strategies. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Specialist will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 years of experience in digital marketing or related fields.
• Proven experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Generous paid time off and holidays.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment.

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Chattanooga, TN 37408 (Required)

Ability to Relocate:

• Chattanooga, TN 37408: Relocate before starting work (Required)

Work Location: In person