Job Title: Marketing Analyst II

Location: Detroit, MI 48226

Duration: 06 Months

Shift: Regular

Job Description:

· This role is focused on new growth opportunities for Electric Sales and Marketing.

· Candidate should have demonstrated experience and examples of business growth and/or evaluating new opportunities for growth.

Key responsibilities:

1) Market Analysis, Benchmarking, and residential/commercial business opportunity identification

· Managing the new product development teams ideas, weekly input, and tracking progress for review in weekly team meetings and executive updates

· Forecasting opportunities by revenue potential, margin impacts, customer acquisitions, and customer satisfaction (Financial modeling)

· Developing benchmarking methodology for current products/services and new products/services with utilities and non-utility offerings

· assess market data, identify opportunities, and contribute to strategic planning.

2) Marketing support

· Identifying and developing go-to-market strategies for new products/services.

· Develop clear communication plans for the marketing team to execute in accordance with the business plan.

3) Business case development

· Follow all procedures and internal policies to coordinate product offerings cross functionally.

· Identify and communicate with key stakeholders internally, externally, and across different levels.

4) General Duties

· Collect and analyze data related to business operations -this includes financial reports, key performance indicators (KPIs), and other relevant metrics.

· keep detailed records of projects, processes, and operations to help track progress, share insights, and ensure continuity.

· Identify key requirements for product development.

Qualifications:

· Minimum: Bachelor’s degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a relevant curriculum & 5-plus years of relevant work experience.

· Preferred: Well-developed analytical and problem-solving skills consistent with the ability to identify key issues from a broad range of sources and alternatives and recommend optimal solutions for various situations.

· Advanced project management skills, including scheduling, estimating, and budgeting skill sets.

· Lead continuous improvement efforts and use process design outcomes to identify and solve problems.

· Effective written and verbal communication skills as well as the ability to create presentations and showcase findings to executive-level leaders.

· Ability to be self-governing as well as work in a ‘team’ and/or ‘matrixed’ structure, supporting multiple clients, procedures, and policies.

· Ability to cope with multiple demands from leadership, customers, and staff in a positive and professional manner; displays a calm demeanor under pressure.

· Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.

· Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3-plus year(s) of substantive experience with these applications

Job Type: Contract

Pay: $35.00 - $36.00 per hour

Expected hours: 40 per week

Schedule:

• 8 hour shift
• Day shift

Work Location: In person