Role Description

SigEp’s Engagement Communications Manager will be a strong data-driven marketer, writer and strategist. The person in this role will innovate and grow SigEp’s volunteer recruitment and appreciation efforts, grassroots alumni communications channel and housing and operational communications. They will also own, measure and optimize email and marketing automation. Success in this role will see measurable increased engagement, action and affinity among SigEp’s 265,000-person membership base.

Key Tasks and Responsibilities

• Leverage new and existing communications strategies to engage alumni, with focuses on recruiting and stewarding volunteers, driving membership portal usage and communicating SigEp National Housing service options
• Own strategy, project management, service, data and reporting for chapter-based alumni communications channel, optimizing and growing this grassroots communications channel with our implementation partner to engage SigEp members at the local level
• Serve as Marketing Cloud Account Engagement (Pardot) power user and lead email communication measurement within Salesforce
• Play a key role in writing and delivering mass communications that engage, inspire and empower the Fraternity’s undergraduate, alumni and volunteer stakeholders
• As needed, write and edit email and web content, blog posts, social media content, magazine articles, etc. to deliver on marketing objectives

Skills

• Exceptional data habits and Microsoft Excel/Google Sheets skills
• Exceptional writing and editing background
• Project management, prioritization, data, ideation and critical thinking
• Ability to problem-solve and desire to implement sustainable processes
• Ability to work in a highly collaborative environment within the MarComm team and with other internal and external stakeholders
• Proven marketing instincts and ability to understand and utilize numerous channels
• Ability to own, strategize and lead high-impact projects while maintaining attention to detail and a commitment to excellence in day-to-day work
• Working knowledge of Marketing Cloud Account Engagement/Pardot (or similar)
• Background with Salesforce or other CRM skills
• Intermediate to advanced knowledge of Google Workspace, Canva, Adobe Creative Suite, WordPress (or similar website management) preferred

Experience Requirements

• 3 years experience in marketing and communications
• 1 years experience in Salesforce Marketing Cloud Account Engagement or similar
• 1 years experience writing effective public-facing content
• Bachelor’s degree

Preferred Experience

• 1 years experience in Salesforce CRM or similar
• Salesforce Marketing Cloud Account Engagement or other marketing automation certification
• Experience in higher education, nonprofit, or membership organizations

General Information

• Position title: Engagement Communications Manager
• Department: Marketing and Communications
• Reports to: Marketing and Communications Director
• Job specifications: Full-time, Richmond, Va., in-office hybrid
• Salary: $60,000 - $72,000
• Incentive compensation: $3,000
• :

Benefits

• Company sponsored medical, dental and vision
• 401k with available match
• Responsible unlimited paid time off and holidays
• Available dependent care flex spending account
• Long-term and short-term disability and group term life
• Enhanced employee assistance program
• Sponsored professional development opportunities

About Us

Sigma Phi Epsilon (SigEp) was founded on November 1, 1901 at the University of Richmond. Since that date, SigEp has grown to become one of the largest college fraternities in the country.

Annually SigEp boasts an undergraduate membership of nearly 12,000 students in chapters located at almost 200 college campuses within the United States. These current undergraduates are among the more than 350,000 brothers who have joined since 1901.

SigEp prides itself in being a leader of change in the Fraternity world. Organizational shifts to move away from pledging to the Balanced Man Program and implementing substance-free housing have enabled SigEp to redefine the impact of the modern college fraternity for our members.

The SigEp Fraternity staff is committed to running the day-to-day business operations of the national Fraternity. This team supports undergraduate chapters and their volunteers by offering in-person service, industry leading programming and best-in-class tools, resources and communication.

Staff Culture

Our staff is made up of more than 50 talented, motivated, adaptable individuals. As a staff that services 350,000 lifetime members, our work is dynamic and flexible to the needs of the day, while still requiring alignment with our future-focused to accomplish growth in our impact. As such, our culture can be proudly described as a “startup” culture. We are deeply motivated by our mission, adaptable to the challenges of the day and proud of our ability to spread our impact more and more each year.

Staff Core Values

• Put people first
• Lead with courage
• Focus on future
• Seek to improve
• Win as a team

Job Type: Full-time

Pay: $60,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus opportunities

Work Location: Hybrid remote in Richmond, VA 23220