Description

Overview & Outcomes

Shutterfly is looking for a detail-oriented CRM Operations Specialist to join our global CRM team. The CRM Operations Specialist will assist with the development, management, and optimization of Snapfish brand email and push programs —including promotional and launch campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion as standard by applying email/digital marketing best practices and brand guidelines to email production and content creation.

Key Responsibilities

• Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
• Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
• Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
• Maintains an understanding of brand, audience, and company objectives.
• Project manages campaigns and programs.
• Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
• Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
• Maintains current knowledge of industry best practices, regulation, and privacy issues.
• Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.

Qualifications

• 2-4 years of experience in email marketing, preferably in a B2C setting
• Ability to prioritize and effectively manage multiple priorities, projects and resources in a fast-paced environment
• Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
• Bachelor's degree or equivalent experience
• Knowledge of email marketing best practices, including list management, segmentation, and deliverability
• Excellent communication and collaboration skills
• Detail-oriented and organized
• Ability to meet deadlines while managing multiple concurrent programs
• Strong interpersonal skills with the proven ability to work cross functionally
• Oracle Marketing Cloud experience a plus
• HTML knowledge and responsive email best practices used for email production
• Ability to react quickly and accurately in a fast-paced environment
• Strong problem solving and communication skills
• Experience reviewing and modifying content to ensure accuracy optimization

Locations

Shutterfly is committed to a “hybrid” work model with a balance between remote work and in-person collaboration. As such, you should be located proximate to one of our primary offices: Minneapolis MN, Tempe AZ, Fort Mill SC, or Chicago IL.

About Shutterfly

Committed to making all of life’s experiences unforgettable, today Shutterfly is a leading digital retailer and manufacturing platform for photography and personalized products, with ambition to become the world’s leading marketplace of design-centric, personalized products that foster one’s self-expression.

At Shutterfly, we value people who:

• Own it, by delivering on their commitments and take responsibility to go above and beyond any defined role;
• Zoom out, to see the big picture and don’t let silo’s get in the way of the success of our customers, communities or company;
• Move fearlessly, and quickly without sacrificing quality in seizing opportunities and tackling challenges;
• Explore new angles, through hunger and curiosity, welcoming change, seeking improvement, learning equally from success and failure;
• Embrace differences, foster an environment where all voices are heard, ensuring others feel respected, supported and appreciated.

Shutterfly operates three divisions: Consumer, Lifetouch, and Shutterfly Business Solutions. The Consumer division helps customers create the most from life’s moments through its flagship personalized Shutterfly products; premium offerings in its Tiny Prints boutique; Snapfish custom photo gifts, as well as wedding invitations and stationery. Lifetouch is the national leader in school photography, built on the enduring tradition of “Picture Day,” and also serves families through portrait studios and other partnerships. Shutterfly Business Solutions delivers enterprise digital printing services that enable efficient and effective customer engagement through personalized communications