41 Product Marketing Manager Jobs in Redwood, CA
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Shoreline Software, Inc. is Hiring a Remote Product Marketing Manager
- You have a demonstrated history of delivering strong marketing-sourced revenue growth
- 5 years in B2B tech marketing
- 3 years in a product marketing or digital marketing role
- Bachelor's Degree in Business, Marketing, Computer Science, Information Systems or related field, or equivalent experience
- Experience creating positioning, messaging, and high-fidelity content assets
- Experience translating technically complex features and functionality into outcomes, benefits, and solutions
- Experience designing and enabling digital campaigns
- Analytical and strategic
- Demonstrated ability to thrive in a fast-pacedp environment
- Outstanding communications and writing skills (complete English proficiency)
- Availability for domestic and occasionally global travel (10% or less)
Virtual or office location within the Pacific time-zone in the USA
- The person in this role will report into the VP, Product Marketing and lead execution of key product marketing initiatives, including launching new solutions, designing digital and ABM campaign blueprints, and partnering effectively with product management, engineering, leadership and agencies to achieve Shoreline revenue goals
- Customer research and market segmentation – Through independent research, synthesis of external market research, and working closely with services, sales, and product management, develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries
- Messaging and content – Ideate, write, test, and refine messaging to address target buyers’ pain points and needs
- Collaborate with content specialists, agencies, and others to create high quality core and supplementary content marketing assets such as thought leadership, whitepapers, demos, videos, reports, blogs, case studies, and others
- Digital campaigns – Design full-funnel digital campaigns to support Shoreline solutions
- Partner with growth marketers and sales team to help shape and execute lead gen and demand automation tasks
- Collaborate effectively with agency partners to help activate demand gen and ABM campaigns
- Utilize data to effectively optimize campaigns and continuously improve ROI
- Sales plays and GTM material – Collaborate with business leaders and global sales enablement to define and support focused sales plays
- Create selling assets such as battlecards, sales decks, one pagers, and email scripts
- Create a feedback loop for iterative enhancements
Strategic alliances – Facilitate marketing alignment and achievement of joint outcomes between Shoreline and key cloud partners.
Job Summary
Full Time
$106k-133k (estimate)
01/04/2024
04/29/2024
The job skills required for Product Marketing Manager include Initiative, Insight, Product Marketing, Product Management, Product Launch, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.
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