Job Description: Director of Product Marketing (Hybrid in Bay Area)

As a Director of Product Marketing at Securin, you will play a crucial role in driving the success of our offensive cybersecurity solution portfolio into the market. You will work closely with the product management, sales, and marketing teams to develop and execute strategic marketing plans that effectively position our products, generate demand, and drive revenue growth. This is an exciting opportunity to contribute to the growth of a dynamic start-up and make a significant impact in the cybersecurity industry. This position will be a hybrid role with 2-3 days in the Bay Area 

About Securin:

Securin is one of the fastest growing startups in Continuous Threat Exposure Management. At Securin, we empower teams and organizations to minimize their business risk with our comprehensive range of proactive cybersecurity solutions. These solutions are carefully crafted to be intuitive, adaptable, and scalable, catering to organizations of all sizes in today's ever-changing digital landscape. With Securin's human-augmented intelligence approach to cybersecurity, we proactively address emerging threats and uncertainties. Ensuring the security of organizations while enabling them to thrive. 

We are proud to be recipients of the SINET16 innovation award in cybersecurity and a private sector partner with CISA. We protect over 180 customers across the globe, have a global team of over 250 employees and are growing.

• Responsibilities:
  • Product Positioning and Messaging: Drives the design, development and implementation of compelling and differentiated product positioning and messaging that resonates with target customers and which clearly communicate the unique value proposition of our cybersecurity products.
  • Market Intelligence: Conducts market research and competitive analysis to identify market opportunities and uses those findings to inform product positioning and marketing strategies. Stays updated with the latest trends, technologies, and competitive landscape in the cybersecurity industry. 
  • NPI process (New product introduction): Leads the collaboration across Product Management, Sales and Field enablement to kick off and deliver on the product launch stages (Beta, early access and GA)
  • Sales Enablement: Drives the development of sales enablement content, such as presentations, battle cards, and competitive analysis, to support the sales process and enables the sales team with effective sales tools, training materials, and product knowledge resources. 
  • Content strategy: Develops and drives execution of content strategy that covers quarterly sector reports for the industry, thought leadership blogs, and webinars and social presence 

• Qualification Requirements:
  • Bachelors degree in Business, Engineering or a related field (MBA Preferred)
  • 10 years of experience in B2B Product Marketing and Strategy preferably in the cybersecurity and/or SaaS industry. 
  • Ability to work in a hybrid role with in person presence in the Bay Area 2-3 times a week
  • Proven success in developing and executing product marketing strategies to drive increase in sales 
  • Self-motivated with the ability to excel in a fast-paced, constantly evolving start-up environment
  • Demonstrated ability to embrace a growth mindset and actively seek opportunities to drive progress and forward momentum.
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills with the ability to manage multiple projects concurrently
  • Demonstrated ability to think creatively and solve problems effectively

• Preferred Requirements:
  • Masters degree in Business, Engineering or a related field (MBA Preferred)

• Working conditions/Physical requirements:
  • Work is generally conducted indoors, typically during regular business hours, Monday through Friday.
  • Must be able to sit or stand for extended periods of time utilizing laptop and monitors for majority of work day

Securin is an equal opportunity employer and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other applicable legally protected characteristics.