Description

We are looking for a talented and motivated individual to join our team at Rhino-Rack, a leading manufacturer of roof racks, bike carriers, and vehicle accessories. Our company is built on a foundation of core values, including customer centricity, innovation, development and growth, quality, safety, and collaboration. As part of our team, you will have the opportunity to work in a dynamic, fast-paced environment where your skills and ideas will be valued and appreciated.

About Us

In our 31st year, Rhino-Rack products have earned a reputation for their durability, quality, and innovative design. They are trusted and used by a wide range of people for both work and play, including 4WD adventure enthusiasts, weekend warriors, family road trippers, tradespeople, and anyone who needs extra space for their gear and equipment. Whether you're heading off on a camping trip, carrying tools to a job site, or transporting your bike to the trails, Rhino-Rack products can provide a secure and convenient solution. The company's products are designed to be versatile and customizable, allowing you to configure them to meet your specific needs. With a commitment to excellence and customer satisfaction, Rhino-Rack is a trusted brand that offers reliable products for anyone seeking to make the most of their adventures, no matter what they may be.

About The Role

An exciting leadership position for a creative and growth-driven and talent-ready individual to play a crucial role in leading and building a game-changing Marketing and Digital strategy to drive brand awareness and business growth in the North America region (USA, Canada, Mexico).

By collaborating with the Australian Headquarter, the North America General Manager and local stakeholders, the Marketing and Digital Marketing Manager will lead the localization of the Global Marketing Strategy and guidelines to meet market needs for consumer facing assets and activations, while also overlooking the local marketing plans to enhance the brands presence across key channels. The manager will ensure that all activities are key contributors towards the achievement of brand elevation, sales, and profitability targets.

Reporting to the Head of Global Marketing and Digital with a dotted line to the North America GM, the Marketing and Digital Manager is responsible for the development and implementation of innovative and inspiring consumer experiences across all touchpoints including digital, media retail, social, CRM, PR, events and sponsorships. By collaborating with the Global Headquarter, the local functional departments and network of retailers to shape and bring to life the marketing and e-commerce plans, this role will be a key contributor in positioning the brand to increase sales performance, traffic and customer engagement in an omni-channel eco-system.

Description:

• Adapt and localize the Global Marketing strategy to the region in order to drive customer acquisition, retention and revenue growth for the region
• Lead and define the local omni-channel plans to drive brand awareness and business performance
• Implement the local e-commerce strategy, plans and tactics to drive sales, understand and deliver on the E-Commerce business target collaborating with internal stakeholders and third parties like Amazon
• Manage E-Commerce and website content, master the analytics, and develop a deep understanding of our ecosystem of local digital platforms. Ultimately, be part of the Global Digital Transformation project.
• Adapt the global CRM Marketing strategy to the region and own plan and processes
• Lead the planning, development and implementation of marketing campaigns, including online and offline advertising, social media, promotions, trade shows and partnerships
• Form and lead an ecosystem of brand ambassadors, influencers and partners
• Act as a brand custodian with some of the biggest retail partners in North America
• Collaborate with the sales team and key retailers to develop retail marketing annual plans and support retail stores using co-op in the implementation of initiatives
• Supervise the implementation of a BtoB playbook that showcase applications and tools across diverse channels, including digital, catalogues, and in-store applications aligned with the global guidelines
• Own the retail environment execution aligned with the Global vision and guidelines. Bring key initiatives to life that enhance consumer interaction with our brand: in-store promotions, merchandising best practices, shop-in-shop experiences etc.
• Use data and research to identify target audience segments, monitor industry trends and identify competitive opportunities
• Stay up to date with the latest digital marketing trends and identifying new opportunities for growth
• Lead a team of marketing experts and get strong support by the headquarter
• Develop and manage the marketing budget ensuring cost-effective allocation of resources and marketing spent

Yearly Salary Range: $90,000 - $100,000

Requirements

As the key Marketing leader for the region, this role requires some strong leadership capabilities to build and drive a team, a strategy and bring go-to-market plans to life. As a key member of the Global team, this position requires a solid marketing background and a deep understanding of the digital marketing landscape in North America. More particularly:

• 8 years’ experience in Marketing and Digital, with brand development in a global context, and possibly agency experience
• Experience in creating and implementing e-commerce strategies and processes working in a global environment. Digital transformation background is a plus
• Experience with Marketing automation and CRM tools
• Automotive (and related) industry as well as brand background are highly regarded
• Strong leadership and management skills to drive collaboration and lead multi-disciplinary teams
• Strong ability to lead agencies and partners, setting high-quality standards
• Ability to think on both a tactical and strategic level
• Experience in managing brand compliance with a keen eye for detail
• Exceptional project management abilities with proven ability to work under tight deadlines
• Excellent communicator, collaborator with high ability to influence a variety of internal and external stakeholders across different time zones
• Ability to build and efficiently manage a marketing budget