Salary: $70,000.00 - $75,000.00 Annually
Job Type: Full-Time
Job Number: 230550
Location: 16000 East CentreTech Parkway Aurora, CO
Department: Institutional Support
Effective January 1, 2022, the candidate selected for this position will be asked to provide their documentation of COVID-19 vaccination to the CCA Human Resources upon hire or agree to weekly COVID-19 testing with prompt submission of test results. Individuals may request an exemption from this requirement for medical or religious reasons.
OVERVIEW OF CCA
The Community College of Aurora (CCA) is a dynamic institution that is committed to serving its diverse student population through innovations in instruction and student support founded on principles of equity and inclusion. CCA is a public, two-year community college serving Aurora and east metro Denver and has been designated as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.
CCA enrolls 11,000 students annually, over 62% of whom are students of color, including nearly 32% Hispanic students. 65% of CCA students receive some type of financial aid, including 52% of whom receive Pell grants, and nearly two-thirds are first-generation college students. In addition to traditional degree and certificate programs, CCA offers non-credit professional development courses, customized training, and economic and workforce development resources to employer partners and individual professionals seeking to enhance the capacity and productivity of their workforce or individual knowledge and skills. The college centers our Inclusive Excellence work and applies an equity lens to everything we do.
POSITION SUMMARY
The Community College of Aurora (CCA), under the leadership of President, Dr. Mordecai Ian Brownlee, is establishing the Division of Enrollment Management & Strategic Communications. The goal of this new division is to meet enrollment goals by crafting strategies and prioritizing resources through a comprehensive, future-oriented strategic enrollment management plan In addition, the division will create recruitment content for targeted populations. Under the leadership of the VP of Enrollment Management & Strategic Communications, the Director of Marketing & Strategic Communications will lead, collaborate with, and inspire a team of strategists dedicated to advance the institutional mission.
We are seeking an accomplished leader, collaborator, and motivator who will serve a critical role in ushering the Community College of Aurora into its next era of student success and performance excellence through the development of a branding process and strategies, innovative marketing campaigns, and strategic internal/external communication initiatives.
Examples of Duties / Knowledge & Skills
Director of Marketing & Strategic Communications

• This position reports to the Vice President of Enrollment Management & Strategic Communications and exercises direct supervision over employees in the Office of Marketing and Strategic Communications.
• Collaborate with the Vice President of Enrollment Management & Strategic Communications; the Dean of Assessment, Strategy, and Performance Excellence; Vice President of Academic Success; and other appropriate departments/divisions to strategize and create a plan and budget for an all-inclusive marketing approach, including advertising on traditional, digital, and streaming platforms (website, print materials, e-newsletters, social media, etc.).
• Create and implement brand guidelines for the institution, including brand mark, typography graphics, and photography; and brand resources, including design templates and pillars to support consistency in communications.
• Manage advertising in-house, as well as with third-party vendors, to place media ads on TV, digital spots, etc.
• Serve as the public information officer (PIO), maintaining open and positive lines of communication with local communities and the media, including writing and distributing news releases, broadcast information, coordinating interviews, public service announcements and feature articles.
• Oversee the day-to-day planning and publishing of social media campaigns within department.
• Ensure department engages college liaisons to ensure consistent and timely content is being developed, monitoring online conversations and building engagement through direct interactions online for the needs of brand advocacy.
• Ensure college website content is regularly updated and compliant with regulations; including web accessibility.
• Provide editing support including proof reading, error checking, and fact checking, and production support for a variety of marketing materials in different formats (video, print, digital).
• Support the Office of the President, including writing or overseeing speeches and statements, supporting event planning, preparing background and briefing materials and developing special communications.
• Assess branding and marketing efforts for effectiveness and maintain current knowledge of trends to inform decision-making and goal setting.
• Enforce brand standards across all creative projects, promotional campaigns, special events and initiatives by the college.
• Build a culture of collaboration with internal partners including college administrators and the CCA Foundation.
• Collaborate with the Office of the President and the CCA Foundation to develop a fall and spring CCA Magazine to highlight the accomplishments of the college and its students.
• Interpret the purpose, philosophy and vision of the Community College of Aurora to the general public.
• Represent the College at various community activities and other functions as assigned by the VP of Enrollment & Strategic Communications and/or President.
• Work collaboratively with college staff, faculty, and instructors.
• Work special events and functions on nights and weekends, as necessary.
• Other duties as assigned.

Minimum qualifications & Requirements

• Bachelor's degree in English, journalism, communications, marketing, fine arts, or other related fields.
• Excellent communication skills including publication-level writing and editing
• Excellent collaboration and relationship-building skills.
• Ability to work under the pressure of very tight deadlines.
• Ability to work a flexible schedule, including evenings and weekends to support events.
• Ability to quickly assess unforeseen situations, use sound and thoughtful judgment to make decisions and problem-solve.
• 3 years managing social media profiles on behalf of an organization, including Facebook, Twitter, LinkedIn, and additional channels deemed relevant.
• Superior attention to detail, proofreading and editing skills.
• Leadership and supervisory experience, including demonstrated staff management skills.
• Commitment to working with a diverse and inclusive community.

Preferred Qualifications

• Master's degree in marketing/communications or related field and five (5) years of experience.

Supplemental information
Salary Range: Anticipated starting salary is $70,000.00-$75,000.00. CCA offers an excellent benefit plan, including generous leave, holiday, and education benefits. Full time employees immediately upon hire earn 15 hours a month annual leave and 10 hours a month sick leave.
Deadline to Submit Application Material: An initial review of applications will begin on Monday January 24, 2022 and continue until the position is filled.
Application Process: When submitting your online application, please include a cover letter, current resume, and professional references. Official transcripts showing the highest degree achieved should be submitted to HR@ccaurora.edu upon offer of employment. If you have questions regarding this position, please contact us at HR@ccaurora.edu.
By applying for this announced position, applicants are certifying that all statements, information and documents provided are true, complete and correct to the best of their knowledge and are made in good faith. Further, applicants understand that omissions, misleading, false or untrue information, or any attempt at fraud or deceit in any manner connected with this application and/or subsequent testing may result in them not being considered for jobs with the Community College of Aurora; may constitute grounds for discipline and/or termination after hire; and/or constitute grounds for further actions pursuant to law.
Application Checklist
Complete Applications must include the following documents:

• A complete online application.
• A cover letter that describes how your experience aligns with the minimum and preferred qualifications of this position.
• A current resume uploaded as an attachment to your online application.
• If you are using education to qualify, a copy of your official or unofficial transcript showing that your degree has been conferred and the name of your school, or your NACES accreditation. Please submit this as an attachment to your online application.
• For any questions or technical issues please contact HR@CCAurora.ed.

Notice to all Applicants:

• Proof of eligibility to work (Download PDF reader) (Download PDF reader) in the United States must be produced within three (3) days of hire.
• Direct deposit of payroll is a condition of employment.
• Final candidate is subject to a criminal background check prior to final selection process.
• Final candidate is required to submit official transcripts to Human Resources within fourteen (14) days of hire.
• CCA is affiliated with the Colorado Public Employees Retirement Association (PERA) and as such, employees contribute to PERA in lieu of Social Security for retirement benefits. For more information, visit the COPERA web page.
• Individuals currently or formerly employed by the Colorado Community College System or one of its 13 colleges, and/or who were disciplinarily terminated or resigned in lieu of termination, must disclose this information in your application material.
• For information regarding civil rights or grievance procedures, contact our Title IX Compliance/Equal Opportunity Officer, Cindy Hesse, Director of Human Resources at 16000 E. CentreTech Parkway, Suite A207, Aurora, Colorado 80011 or by phone at 303-360-4752, or e-mail at Cindy.Hesse@CCAurora.edu.

Colorado Residency Requirement:
Eligible applicants must be either a current Colorado resident or be able to provide proof of residency in Colorado within 30 days of the start date for the position, or they may be deemed ineligible for employment with the Community College of Aurora. Please contact HR@CCAurora.edu with any questions.
Community College of Aurora Inclusive Excellence Statement:
You matter. You are valued. You belong. CCA is a community that is committed to equity, diversity, and inclusion through Inclusive Excellence. We can only achieve this together. CCA embraces Inclusive Excellence because we want our students, staff, and faculty to learn and contribute within an inclusive environment. This means members of our college community will be active, respectful, and mindful of equity, diversity, and inclusion at all levels of engagement. Inclusive Excellence will provide a foundation for student and institutional success. Recognizing our diversity is only the first step toward Inclusive Excellence. We must also be intentional in valuing cultural differences and experiences, while incorporating them into practices, curricula, and policies.
Welcoming, Respectful, Inclusive - Together, we are CCA.
The Federal Clery Act: (The Student Right to Know and Campus Security Act of 1990) requires all institutions of higher learning to make available to prospective employees our agency's Annual Security Report. A copy of this information is available on the CCA website at the Student Right to Know page. A paper copy of this report can be obtained at the College Security Office upon request. This report includes statistics for the previous three years concerning crimes that occurred on campus or on property controlled or owned by Community College of Aurora, as well as public property within, or immediately adjacent to and accessible from, our campuses.
ADAAA Accommodations: Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request an accommodation, please contact Robert Callaway at 303-360-4733 or Robert.Callaway@CCAurora.edu at least five business days before the assessment date to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.
Pregnancy Related Accommodations, Colorado Anti-Discrimination Act (CADA): The Colorado Anti-Discrimination Act (CADA), allows applicants to request a reasonable accommodation for health conditions related to pregnancy or the physical recovery from childbirth. Candidates wishing to request reasonable accommodations must do so as soon as possible, preferably at least three days prior to the exam or interview. If you are an individual who wishes to request reasonable accommodations, please contact us at 303-360-4733 or Robert.Callaway@CCAurora.edu.
Non-Discrimination Statement: The Community College of Aurora prohibits all forms of discrimination and harassment including those that violate federal and state law, or the State Board for Community Colleges and Occupational Education Board Policies 3-120 and 4-120. The College does not discriminate on the basis of sex/gender, race, color, age, creed, national or ethnic origin, physical or mental disability, veteran status, pregnancy status, religion, genetic information, gender identity, or sexual orientation in its employment practices or educational programs and activities. The Community College of Aurora will take appropriate steps to ensure that the lack of English language skills will not be a barrier to admission and participation in vocational education programs. For information regarding civil rights or grievance procedures, contact our Title IX Compliance/Equal Opportunity Officer, Cindy Hesse, Director of Human Resources at 16000 E. CentreTech Parkway, Suite A207, Aurora, Colorado 80011 or by phone at 303-360-4752, or e-mail at Cindy.Hesse@CCAurora.edu
To apply, please visit https://www.schooljobs.com/careers/auroraccco/jobs/3376703/director-of-marketing-strategic-communications
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