10 Brand Marketing Manager Jobs in Albany, OH
Red Roof is Hiring a Brand Marketing Manager Near Albany, OH
Duties and Responsibilities
- Educates and reinforces Red Roof’s marketing Brand Standards internally and externally for consistency and quality representation of the brand
- Manages Red Roof’s professional photography standards and best practices
- Advises hoteliers and operations team members about hotel photo shoot standards and preparations to ensure quality outcome
- Reviews, edits and approves custom hotel collateral
- Reviews, edits and approves hotel photography
- Serves as the daily contact with Red Roof’s photography, asset library and marketing collateral vendors
- Is the first escalation point for questions or issues of Red Roof’s Brand Marketing Standards for franchisees and internal colleagues
- Manages Red Roof’s digital, photo and video assets library
- Reviews, audits and troubleshoots digital assets
- Manages inventory of Red Roof marketing collateral
- Supports national sales initiatives with digital and print marketing collateral
- Reviews, copy writes and edits Web pages, collateral and other marketing materials
- Makes Web page updates using a content management system (CMS)
- Participates in multiple digital marketing projects in a collaborative team environment where last minute changes and tight deadlines are critical to success
- Maintains internal documentation for training and communications purposes
- Responds within directed timeframes to inquiries and support requests
- Attends meetings as directed
- Regular collaboration with other departments and team members including Sales, Operations, Revenue Management, Distribution, and Franchise Managers/Owners.
- May serve on the Brand Standards Committee, at the invitation of the Committee Chair
- Performs other duties as assigned.
- Excellent verbal and written communication skills are a must, with written fluency in American-style English.
- Excellent organizational skills required. Must be very detail-oriented.
- Familiarity with reviewing marketing materials and images for quality assurance.
- Basic photo editing skills required. Preferably, experience using Adobe Photoshop.
- An eye for visual design. Graphic design skills are a plus.
- Can demonstrate understanding of digital marketing practices, purposes, and how to employ.
- Good Microsoft Office (Excel, Word, PowerPoint, Outlook) skills.
- Experience working in a Web content management system (CMS) platform a plus. Coding and programming are NOT required skills and are not part of this role.
- Bachelor’s Degree in Marketing, Public Relations, Communications, Liberal Arts, Graphic Design, Business, OR equivalent work experience preferred.
- Understand core digital marketing disciplines and how they are used in e-commerce, such as Web, Search, paid media, social media, email marketing.
- Understand basic concept of e-commerce and impact on sales.
- Understand the digital customer journey to an online purchase.
- Familiarity with common online and digital marketing tools and resources.
- Familiarity with the hospitality industry a plus but not required.
- Detail-oriented and comfortable with routine, iterative processes.
- Highly organized.
- Sees projects through from start to finish.
- Enjoys working in a variety of digital marketing tools and platforms.
- Comfortable switching between tasks and projects frequently, while still meeting deadlines.
- Work independently but with frequent communication with others.
- Persistent and curious to solve problems.
- Open to learning and adapting as digital tools and practices evolve.
We encourage you to apply even if you do not meet 100% of the qualifications
Job Summary
Full Time
$86k-110k (estimate)
04/04/2024
06/03/2024
redroof.com
SPRINGFIELD, OH
3,000 - 7,500
1972
RON RIANO
$200M - $500M
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About Red Roof
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 550 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can "Sleep Easy. Spend Less." The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen redesign elements. The Red Roof NextGen h...otels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+, an enhanced Upscale Economy offering at a value price. The brand also launched The Red Collection, a city-center soft brand made up of upscale economy to midscale unique hotels that reside "In the Hearts of Cities You Love." Red Roof offers franchisees Genuine Relationships. Real Results.. The Red Roof loyalty program, RediCard, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
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The job skills required for Brand Marketing Manager include Digital Marketing, Collaboration, Written Communication, Microsoft Office, Public Relations, Organizational Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Marketing Manager. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Marketing Manager job description and responsibilities
Researching and analyzing consumer behavior, market trends and competitor activity.
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Brand managers plan ways to promote and change the public perception of brands.
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Developing and implementing strategies that resonate with the target market.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Marketing Manager jobs
Candidates must have an ability to think strategically and come up with campaigns.
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Aspiring managers must have a knowledge and understanding with market research.
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The field of marketing requires some amount of technical expertise and experience.
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They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.
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Step 3: View the best colleges and universities for Brand Marketing Manager.
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