Reporting to a Marketing Manager, this role will be responsible for supporting brand activation and community awareness as well as marketing planning and execution for assigned service lines. Responsibilities include representing Adena Health as the brand ambassador through the planning and executing of key strategic events and sponsorship programs aligned to the objectives of the health system. In addition, this individual will partner closely with service lines in developing marketing goals, plans and multi-channel campaigns - focused on driving growth, retention and value.

Job Duties & Responsibilities: 

• Support and contribute to the Marketing Brand Awareness Activation strategy by identifying and managing opportunities (sponsorships, events, community partnerships) aligned to the business objectives of Adena Health. Individual should be able to develop and implement strategic tactical plans and identify KPIs, and manage a budget
• Serve as a trusted marketing partner with service lines - with an ability to assess and understand priorities unique to each team. Listen and translate needs into marketing solutions, focused on helping service line with continued growth, retention, and value.
• Collaborate closely with cross-functional teams (Communication, Digital, Creative and Business Development) to ensure marketing efforts are aligned with Adena brand, business objectives, and service line priorities.
• Develop and maintain relationships with key community partners identifying key events and sponsorships which will position Adena as a value to the community.
• Serve as brand champion and community liaison by leading and/or supporting our presence at community events.
• Engage with local school districts, maximizing existing opportunities and identifying new opportunities to connect with Adena Health.
• Support and maintain budget for marketing responsibilities related to brand awareness activation and marketing planning for assigned service lines.
• Manage and/or support volunteer programs, including team members, department colleagues, and other caregivers.

Education:

• Bachelor's Degree (Marketing, Communications, Community Relations, Business, or a related field

Experience: 

• 2-3 years of experience in marketing management, sponsorship and event planning. Must have understanding marketing best practices, strong written and verbal communication skills, experience collaborating with colleagues and community members at a variety of levels, and experience in project management.
• Healthcare experience is preferred. Agency experience is a plus.