Summary

The Outreach/ Marketing Coordinator will support the Central Ohio Market Practices by representing and promoting our physicians, clinical services, and programs at community and professional events in the region. As a part of the marketing team, this position will assist with marketing projects and initiatives for all partner practices in Central Ohio.

Essential Duties and Responsibilities

• Represents the Central Ohio practices at area community and Chamber events throughout the year (some evenings and weekends coverage required)
• Implements marketing plans including branding, advertising, special events, and cold calls to facilitate marketing of the groups and to increase referral base
• Participates in the resolution of service complaints, including data gathering and problem resolution from referring physician offices
• Tracks and reports efforts to ensure revenue growth
• Driving between OA Partner Practice facilities and other business-related sites and/or events
• Supports Central Ohio OAPP marketing initiatives as needed

• Assist with the production of marketing materials and literature
• Manage promotional team and related equipment
• Coordinate and schedule patient education events and seminars

• Manage referral tracking on the OA Marketing Dashboard

• Place orders for physical marketing materials such as logo swag

• Assist physician liaison team as needed
• Other duties as assigned such as marketing support and coordination as needed, engaging companies/employers, and assisting in amplifying reach through various campaign initiatives

Certificates, Licenses, and/or Registrations

Valid Ohio Driver’s license or valid driver’s license from another state and ability to secure an Ohio Driver’s License within 30 days of assuming this job. Must maintain in force at all times personal automobile liability insurance coverage at levels acceptable to the company.

Management Responsibilities

None

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The individual must pass a pre-employment criminal background check and drug screen. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrated ability to manage multiple projects and meet deadlines.
• Excellent organizational skills.
• Excellent communication and interpersonal skills.
• Proficiency in the use of computers, with extensive experience in word processing, database management and excel.

Education and/or Experience

• Bachelor’s degree in marketing preferred.
• Healthcare experience preferred.
• Personable, presentable and articulate
• Effective project management skills
• Strong administrative and organizational skills
• Sound understanding of marketing, advertising, and branding
• Proven copywriting skills and the ability to communicate complex ideas
• Proficiency with Microsoft Office, Adobe Creative Cloud, and WordPress

Written and Oral Communication

Regularly uses moderately complex oral and written skills; may communicate with others in functional areas within the organization and various levels outside the organization. May make presentations to the department as well as management.

Knowledge

In-depth knowledge of concepts, practices, and procedures with ability to use in varied situations.

Collaboration/Service Orientation

Has frequent contact with others outside of the workgroup, both inside and outside the organization. Results have major implications on the management and operations of an area within a department.

Decision Making

Decisions may affect a work unit or area within a department. May contribute to business and operational decisions that affect the department.

Problem Solving

Problems are varied, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents, and practices.

Independence of Action

Work progress is monitored by the manager. Follows precedents and procedures. May set priorities and organize work within general guidelines established by manager who is available to resolve problems.

Fiscal Responsibility

None