RAPP Dallas is looking for a Director, Experience Strategy to join our award-winning Experience Strategy team.
WHO WE ARE:
We think too much marketing isn't us. It's mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all and it's dull.
When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly we value every individual's well-being.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
YOUR ROLE:
If you are passionated about technology and planning and want to build customer-centric and data-driven solutions for some of the largest global automotive brands and their customers, then keep reading. We are looking for Director, Automotive Strategy & Planning within the automotive sector.
Your role is to architect omni-channel communication strategies and develop personalized-at-scale content/engagement experiences across paid/owned/earned media collaborating with the creative team to bring these to life, as well as collaborate with our Analytics group to establish the KPIs that matter most, define the learning agenda and optimization plan.
Your strategies are built on meaningful insights from your thorough analysis of the sitiuation across cultural, category and consumer trends. You are an intelligence miner and customer journey architect that help us undertand what moments in the journey we must win, what information customers are looking for, what channels they use and who influences their decisions.
You understand the growing importance of insight-driven, data-fied, technology-enabled content to build meaningful experiences that progress prospects and customers across the customer journey. As a thought leader you are responsible for the continuous advancement and modernization of the principles that drive best practices in our evolving landscape.
YOUR RESPONSIBILITIES:

• Oversee the identification and development of strategic initiatives and deliverables for clients (ranging from brand marketers, product managers to dealers)
• Lead the creative briefing process unearthing insights that will lead to great work that performs
• Lead the development of customer journeys focusing on the drivers of behavior that will result in more effective communication strategies
• Build the content and social media strategy that support the customer journey map
• Define the channel mix that engage and progress customers along the decision process
• Work with Analytics to define the marketing KPIs, learning agenda and optimization plan that will increase the effectiveness of each new generation of work
• Collaborate with your fellow planners
• Work closely with the creative team to support the development of creative deliverables
• Partner with the account service/client strategy to define client development plans
• Evaluate the latest sources of insights and market data as well as syndicated research to ensure that the agency always has access to best-in-class intelligence
• Engage with our clients to bring our thinking to life from idea development through delivery
• Engage in public speaking forums regarding cutting-edge planning initiatives

REQUIRED SKILLS:

• Bachelor's degree required
• 8-10 years' experience in demand generation, customer and digital marketing
• Automotive experience preferred, ideally with exposure to Tier 2 and Tier 3/dealer-level program activation; understanding of Loyalty Solutions, Fixed Ops, and Retention Marketing for Automotive is a plus
• Experience in both B2B and B2C
• Must excel in the development and delivery of presentations (PPT/Keynote) and business case drafting
• Understanding of precision marketing, programmatic media and marketing automation platforms and how they orchestrate to create addressable, adaptable, always-on, measurable experiences
• Fluent in market research techniques both quantitative and qualitative, as well as new methodologies that combine both approaches
• Experience working on a large, integrated accounts a plus
• We are looking for a natural leader with a strong point of view on how customer marketing must evolve in the digital age.

Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $128,000 - $149,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.