About Us

Summary

Essential Duties & Responsibilities

• Manages team while providing strong, proactive leadership
• Responsible for setting key event goals, demand creation including lead generation and measuring return on investment for brand activations
• Collaborates with key sales stakeholders to deliver innovative and impactful Freeman proprietary events, positioning Freeman as a strategic, creative and innovative leader.
• Executes corporate exhibit program strategy and implements company messaging through activation, design, and build execution.
• Ensures alignment of sponsorship opportunities with company objectives by facilitating company messaging
• Quantifies exposure, engagement and value gained from strategic partnerships with industry organizations through dashboard metrics.
• Elevating Freeman’s brand recognition in the larger marketing category – creating awareness beyond audiences who manage events-only budgets in corporate audiences
• Manages Freeman participation in and relationships with key industry organizations including tracking and notifying salespeople of participation assignments; managing board and committee assignments; maintaining and updating meeting playbooks; and managing budgets
• Manages customer entertainment at meetings, providing the sales team with valuable face to face opportunities with current and prospective customers.
• Oversees contracts and pricing; helping to negotiate favorable terms for all organizations, resource allocations, facilities and third-party providers.
• Performs other duties as assigned.

Education & Experience

• Bachelor’s degree is preferred, High School Diploma or Equivalent with relevant work experience is required.
• 10 years of experience in the development and production of exhibits and events
• An extensive portfolio of differentiated brand experiences across all event programs: from tradeshows and Industry events to partner events & field events
• In-office collaboration 2 days/week
• Evening and weekend work may be needed to support events

Certificates, Licenses, Registrations

• CMP, CMM or CEM preferred

Travel Requirements

Diversity Commitment