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Demand Generation Manager
Prometheus Group Raleigh, NC
$116k-153k (estimate)
Full Time 3 Months Ago
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Prometheus Group is Hiring a Demand Generation Manager Near Raleigh, NC

About Prometheus Group

Prometheus Group is a team of self-starters centered on being resourceful, accountable, and results-focused. Career progress is based on merit and not years of service or attaining certifications. Our drive and dedication to creating great products for our global customers are at the heart of all we do! In joining Prometheus, you will become a part of the largest global provider of comprehensive enterprise asset management (EAM) software solutions that support the management life cycle for equipment maintenance and operations.

Job Summary

Demand Generation Managers at Prometheus Group are responsible for the strategy, development, execution, and optimization of marketing program efforts to grow qualified pipeline for their assigned offering portfolios.

Responsibilities

  • Drive top of funnel pipeline and conversions for a portfolio segment leveraging a diversified mix of marketing programs and content that align to B2B buyer ICPs, including but not limited to: Webinars, Industry and Professional Organizations/Pubs, Partner Co-Marketing, Email, Direct Mail, etc.
  • Develops copy and engages our creative team for nurture cadences, landing pages, email, and display advertising mediums.
  • Partner with Event Marketing team on selection of events to drive growth and optimization.
  • Hands on- execution of campaign tactics leveraging marketing automation, including email, nurturing and other demand driven campaigns. (HubSpot)
  • Collaborate with sales, marketing, product, and customer success internal stakeholders to effectively optimize conversions across campaigns.
  • Partner with the BDR team to provide campaign enablement, ICP, and account selection guidance to generate and nurture leads at the top of the funnel for portfolio.
  • Research the market and engage for new opportunities to engage prospects (e.g., Trade association sponsorships, solution providers, etc.…)
  • Lead quarterly planning and forecasting of marketing plan and schedules for lead generation, forecasting yield in pipeline generation continuously improving accuracy.
  • Partner with Marketing operations for transparent reporting across all marketing campaigns against goals and forecast.
  • Bring innovation mindsets to experiment and A/B test approaches across channels.
  • Own assigned marketing programs budget

Requirements

  • Minimum 2 years of B2B tech industry marketing experience specific to demand creation and integrated marketing. Ideal experience would include SaaS offerings targeted to industry prospects in manufacturing, oil and gas, mining and/or in the SAP, Oracle, or IBM Maximo ecosystem.
  • Thrives in high-accountability Marketing environments where Marketing contributes to and is charged with driving quantifiable growth (i.e., SQLs, Wins).
  • Experience in deep engagement with Sales Leadership and SDR teams with specific ABM program development ideal.
  • Competitive mindset interested in building something new with us in Marketing at Prometheus.
  • Customer-obsessed that invests in learning the customer, market, competition, and how our offerings solve their challenges.
  • Experience with executing in marketing automation tools (HubSpot, Marketo, etc.), experience with CRM (Salesforce) ideal.
  • Detail oriented with strong written and verbal communication skills.

Benefits Overview

We offer an attractive benefits program to meet the diverse needs of our teammates:

  • Employee base HSA plan, dental, life and short-term disability coverage 100% paid for by Prometheus Group
  • HSA & FSA plan options
  • Retirement Savings with Generous Company Match & Immediate Vesting
  • Gym membership to O2 Fitness
  • Casual dress attire
  • Half-Day Fridays
  • Generous Paid Time Off
  • Company Outings, Trips & Activities

Prometheus Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Summary

JOB TYPE

Full Time

SALARY

$116k-153k (estimate)

POST DATE

02/28/2024

EXPIRATION DATE

06/13/2024

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Prometheus Group
Full Time
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1 Day Ago
Prometheus Group
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Prometheus Group
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The job skills required for Demand Generation Manager include Leadership, B2B, Innovation, Lead Generation, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Demand Generation Manager positions, which can be used as a reference in future career path planning. As a Demand Generation Manager, it can be promoted into senior positions as a Business Development Manager, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Demand Generation Manager. You can explore the career advancement for a Demand Generation Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Demand Generation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Demand Generation Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Demand Generation Manager job description and responsibilities

The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.

01/29/2022: Raleigh, NC

Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.

01/22/2022: Carson City, NV

Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.

02/26/2022: Anchorage, AK

They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.

01/12/2022: Stockton, CA

They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.

02/03/2022: Lubbock, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Demand Generation Manager jobs

The responsibilities of demand generation managers are vast.

01/02/2022: Kansas City, MO

This role requires significant experience scaling demand generation programs, a deep understanding of demand generation metrics, and significant leadership experience.

03/26/2022: Fort Worth, TX

Create a Robust Content Marketing Strategy.

03/26/2022: Las Vegas, NV

Use Account-Based Marketing Tactics.

03/13/2022: Lexington, KY

Build Authority with Event Marketing.

01/10/2022: Burlington, VT

Step 3: View the best colleges and universities for Demand Generation Manager.

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