Job Overview

We are searching for a passionate Social Media Specialist to join us here at Primary Arms. Primary Arms is the parent company to 6 brands, Primary Arms Optics, Primary Arms Government, Expo Arms, Primary Sports, Primary Arms Wholesale, and the Primary Arms online business.

ESSENTIAL DUTIES & RESPONSIBILITIES

Will assist in creating and administering content on all social media platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube, in building an audience and ensuring customer engagement. The Specialist may also help monitor site metrics, respond to reader comments, assist in creative design edits and create posts that nurture community interaction and conversation. Assist in analyzing performance metrics to increase the productivity of posts, metrics to identify trends, and support sharing insights with our stakeholders. Work with the marketing team to continually test to optimize and achieve business goals. Help maintain and share awareness of competitors' digital presence. Assist with planning weekly, monthly, and quarterly content calendars for social media posts. Connect with Influencers to drive brand awareness and create excitement across social media platforms. Offer assistance with the production, edits, and assembly of our product videos and photos for our social media. Bring your ideas and make things happen when you see an opportunity! Pre-Planning posts for a week in advance minimum.

Skills and Qualifications

· Two years of college or direct social marketing experience

· Must have 2 to 3 years of proven working experience as a social media specialist

· Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills

· Graphic design skills a plus – Adobe Suite (Photoshop, Illustrator, Premiere)

· Demonstrable social networking experience and social analytics tools knowledge

· Knowledge of online marketing and a good understanding of major marketing channels

· Positive attitude, detail, and customer-oriented with good multitasking and organizational ability

· Ability to work well with cross-functional teams

· Comfortable being on live broadcasts

· Ability to work with a diverse group of individuals and prioritize work

· Attend tradeshows and business events

· Firearms knowledge required

· Social Media Management tools experience is a plus

Relationships

Social Media & Forums Moderator

· Works with Moderator to create and post content consistent with the Primary Arms social media strategy and messaging.

Brand/Partnership Marketing Manager

· Works with Brand/Partnership Marketing Manager to align the content calendar strategy with the brand messaging.

Creative Team

· Coordinates with the photo team on media requests for all social media platforms. Plans photoshoots and video needs for social influencer media events.

Technology Team

· Works with technology on support for giveaways and order entry for influencer requests.

Optics Team

· Supplies social media support on Primary Arms projects if needed.

Government Sales Team

· Supplies social media support on LE/Military projects.

Merchandising Team

· Works closely with Merchandising team on products to promote monthly. Maintains build list and plans for giveaways.