Publicis New York, a Publicis Health agency, is looking for a TITLE to join our team in New York.

Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels. Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women’s health, food/nutrition and oncology. We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L’Oreal, T-Mobile, to our health brands.

As part of the Publicis agency network, we strive to “Lead the Change” for our client’s businesses and be their preferred creative partners in their marketing transformations. We believe that change has become the defining characteristic in today’s business environment. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don’t want to be led by change. Are you ready to lead the change?

About the Role

As a VP, Strategy Director you will play an important role in the development of relationship marketing programs and strategies for our clients for both digital and traditional brand experiences. You will partner with agency staff and clients to lead brand planning efforts, develop campaign plans, contact strategies and the briefs that are used to guide the creative development process, by collecting and synthesizing information into customer, competitive and business environment insights that drive strategic and tactical recommendations for our clients.

You are self-motivated, team-oriented, and have a strong personal interest in understanding customer behavior and developing integrated omni-channel strategies. You have exceptional verbal and written communications skills, are curious, adept at synthesizing quantitative and qualitative inputs to identify trends and applicable insights, and have the ability to deal with ambiguity.

Key Competencies:

• Proven experience leading a team on an HCP assignment with some consumer omni-channel experience

• Understanding consumer segmentation and modeling as well as customer acquisition and retention strategies and tactics

• Know how to create efficiencies between traditional and digital channels

• Develop meaningful partnerships with our clients and partnering with them to interpret their strategic opportunities into a brand experience

• Be able to define project and scope needs

• Experience in developing strategic frameworks for targeting and messaging

• Strong analytic skills – ability to translate data into information and insights; disciplined and structured problem-solving skills

• Understanding and experience in integrated marketing campaigns and related tracking/reporting

• Personal interest in and strong aptitude for understanding emerging digital technologies and the consumer channels they create; willing to learn about technical details of clients’ products and services

• Ability to work collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency

Principal Responsibilities

• Manage a client relationship as a key member of the agency strategy team

• Partner on new business presentations

• Uncover opportunities for new projects with existing clients

• Demonstrate the ability to process and understand our client’s category and their brand and business goals

• Lead the development of insight-driven strategies for assigned clients and new business development; provide sound business justification for investments (based on market trends, audience insights, past campaign data, and past experience)

• Lead brand planning work sessions and recommendations

• Lead agency teams to ensure successful project development and handoff

Background / Experience:

• 5-10 years experience in direct marketing, consulting

• BA/BS Degree (a graduate degree in relevant area is a plus)

• Experience working in pharmaceutical/healthcare/wellness agency required

• Deep HCP experience required

• Experience in cardiovascular and/or neurology categories

• Willing to do what it takes to be the best – someone the team can depend on

• Exceptional writing, communication and presentation skills (particularly with Microsoft PowerPoint)

• Proven ability to successfully work with and guide senior& junior-level clients and internal agency teams

• A mastery of digital marketing tactics including web, email, social media, and mobile

• Strong familiarity with emerging digital trends and technologies

• Highly self-motivated and self-driven

All your information will be kept confidential according to EEO guidelines. Compensation Range: $121,000 - $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.