The Marketing Manager is responsible for the development, implementation and management of online & marketing programs, websites, social media, SEO, content, and related programs as well as developing new partnerships & promotions. Works with both hotel & restaurant to create branded and unique collateral with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel & restaurants’ identity.

Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.

Essential Functions 

• Prepare and present effective proposals, maintaining well organized documentation and reports, utilizes Canopy by Hilton Boston | Downtown systems and coordinates customer service requirements as appropriate.
• Participate and may lead event meetings, sales, and other staff meetings.
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel website, vanity websites, company listings, and third-party sites
• Responsible for all areas related to online/digital marketing, including website development and online marketing.
• Maintain and store a chronological order of media library and electronic files of all advertising materials by property and activity.
• Administrative knowledge for social media sites, including Facebook, Instagram and LinkedIn
• Partner with hotel team to drive marketing strategies
• Participate in branding discussions and monitors brand cohesiveness through all marketing materials
• Analyze marketing plan effectiveness
• Develop focus groups to analyze customer needs and travel trends
• Understand market conditions and their potential marketing value to maximize market share
• Align campaigns and materials to overall marketing strategy
• Work with internal partners to define marketing plan scope and objectives
• Drive consistency and brand awareness across regions and locations
• Work with designated hotel and agencies to ensure that hotel/restaurant websites and are optimized using current best practices for SEO
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Oversee and continually manage all social media channels for content, engagement and accuracies 
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation 
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Responsible for hotel’s communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
• Remain flexible to the needs of the business
• Assist DOSM & Sales Team, GM, HR and members of the EC team as needed 
• Run and complete daily reports, analyze data and make decisions based on data
• Resolve guest issues and concerns to guest satisfaction
• Perform any other duties as requested by the General Manager or Director of Sales and Marketing.

Our DNA is EPIC

Enthusiastic Positive Intuitive Caring

Olshan Properties is proud to provide equal opportunity to all employees and applicants for employment without regard to age, race, religion, sex, sexual preference, national origin, disability, veteran status, or genetics. We maintain a drug-free workplace.