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Description
Who we Are
Youtheory, located in Irvine California, is a leading brand of health and wellness supplements which are sold in over 50,000 retailers worldwide. With over 200 years of combined service in the natural foods and supplement industry, Nutrawise is committed to its mission of being a purpose built company that continually supports a wide range of charitable organizations both locally and globally.
About the Position
Reporting to the VP of Marketing Youtheory, US the Integrated Marketing Manager, is responsible for delivering end-to-end communication and shopper marketing campaigns that result in the Youtheory brand consistently delivering its sales, profit, market share, and customer ranking goals. The Integrated Marketing Manager takes campaigns from the point of concept approval through to execution, ensuring flawless execution and meaningful, measurable results. This role will lead our social media, media and PR agencies to support execution. This role will also oversee Shopper Marketing, developing our key strategies by account and will oversee an Associate Shopper Marketing Manager. In addition, the Integrated Marketing Manager will work with our e-comm team to ensure that campaigns are reflected in all DTC plans and that the digital shelves of our retailers are supported with best-in-class content to drive discovery and conversion. Campaign measurement will also be critical to the role to ensure profit and revenue growth on existing products and launch of innovation. The ideal candidate is well versed in both traditional and emerging tactics and has experience on both DTC/e-comm brands and CPG sold through traditional channels.
Requirements
Knowledge, Skills & Abilities Requirements
Benefits
Full Time
$116k-152k (estimate)
02/11/2024
05/08/2024
nutrawise.net
Irvine, CA
50 - 100
The job skills required for Integrated Marketing Manager include Initiative, Project Management, Planning, Advertising, Marketing Plans, Time Management, etc. Having related job skills and expertise will give you an advantage when applying to be an Integrated Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Integrated Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Integrated Marketing Manager positions, which can be used as a reference in future career path planning. As an Integrated Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Integrated Marketing Manager. You can explore the career advancement for an Integrated Marketing Manager below and select your interested title to get hiring information.