Description

Who we are: 

Xponential Fitness is the largest global franchisor of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based fitness program; Rumble, a boxing-inspired full-body workout; and Lindora, a metabolic health brand. Through the Company’s ten brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push their mission forward to make health and wellness accessible to everyone.

Summary:

We are looking for a dynamic and enthusiastic Marketing Manager to join the BFT (Body Fit Training) brand. Originating in Australia, BFT is fast becoming the authority in strength and conditioning in the fitness industry. With approximately 300 studios open worldwide, the US team is only beginning to build the brand in North America. The role will support all growth initiatives within BFT's close-knit team by developing and implementing marketing communications and strategies over national and local marketing channels including social media, CRM (email, text,PUSH), and more.

Duties/Responsibilities: 

• Support Director of Marketing in managing national marketing calendar, campaigns, and promotions for BFT studios.
• Develop marketing strategies, partnerships and plans to build brand awareness and drive new leads to BFT studios including social media, regional and local studio marketing, partnerships, retail, and promotions.
• Work with the Director of Marketing to develop marketing promotions including member challenges, retention programs, new membership sales, retail promotions and new class launches.
• Assist in the creative development and copywriting of marketing communications: creative brief, email communications, social media content, point of sale materials, promotional and rollout materials.
• Manage national social media calendar development and posting.
• Develop studio-level social media strategies, calendar and best practices with franchisee’s
• Other duties as assigned.

Benefits:

• Medical, Dental and Vision benefits. 

• Ability to enroll in our Employee Stock Purchase Program

• Monthly Cell Phone allowance

• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3.

• Complimentary corporate memberships to XPLUS and XPASS & Calm Premium

• Discounts on retail brand merchandise & other partnership perks!

• On-site gym- access 24 /7, full set of cardio, machines and weights, including a full service showers.

• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness, INC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

Qualifications

Qualifications: 

• Bachelor's degree in marketing, communications, journalism/public relations, or related field preferred.

•  3-5 years of marketing experience in fitness, wellness or franchise-owned brand preferred.

• Experience developing marketing communications including social content and promotions.

• Experience working with creative teams and external agency partners.

• Experienced project manager with ability to multi-task.

• Ability to work in a fast-paced, entrepreneurial environment.

• Comfortable presenting to franchise partners and general managers.

• Understanding of and passion for fitness.

• Highly organized with an ability to hit deadlines for assigned work.

• Highly experienced with Microsoft Office, particularly Excel, Word and PowerPoint.