Strategic Marketing Manager (Wirehouses & Events)

Position Summary:

We are looking for a motivated marketing manager on the strategic marketing team who will drive efforts around promoting the Natixis Investment Managers value proposition and product offerings within the wirehouse channel. This role manages a wide array of marketing and communications campaigns and projects in support of our marketing efforts for the wirehouse advisory channel. This position will also support our Tier 1 client events from an events marketing perspective, partnering with the events team on dynamic and engaging event experiences. This is a hybrid position located in our Boston, MA office.

About You:

Leading through collaboration, you should be comfortable working with varying communication styles and applying your marketing acuity and industry knowledge to drive campaigns and key initiatives forward. You bring a positive, can-do demeanor to the team, with a desire to learn about our business and about Natixis. You also lead with a digital-first approach, with a strong focus on metrics which validate the success of campaigns, as well as future efforts.

What You’ll Be Doing:

Wirehouse Channel Marketing

• Lead efforts on marketing support for the wirehouse advisory channel
• Work closely with our Financial Institutions Group, sales team, and other internal partners on a variety of wirehouse initiatives
• Marketing lead on firm-specific product launches, materials, events, and communications
• Liaise with the firm marketing contacts, handling material reviews and coordination
• Provide creative and thoughtful execution about how to elevate the awareness and visibility of our key offerings at each firm

Event Marketing Support

• Partner with the events group on our top-tier events, supporting any event marketing needs (digital assets, communications, giveaways, etc.)
• Build out communication plans, from pre-event, to during, and post-event follow-up
• Maintain comprehensive event deliverables grids, with strong organization and attention to detail

What Success Looks Like:

• Effectively support launches, events, and day-to-day efforts for the channel
• Be a positive and encouraging team member with a “one-team” approach
• Bring a digital-first, collaborative approach to projects
• Develop relationships with business partners, including marketing, sales and compliance
• Implement metrics to evaluate and communicate the effectiveness of specific marketing tactics and strategies
• Work effectively with various internal and external business partners (editorial, design, web, firm contacts, etc.) 

Skills & Experience:

• 3 years relevant marketing experience; financial services marketing or experience in a similar highly regulated business environment preferred
• BS/BA degree in relevant subject area
• Strong attention to detail, with demonstrated effectiveness in project management
• Strong oral and written communication skills
• Ability to build relationships, using effective interpersonal skills to influence business partners across the organization
• Takes initiative and demonstrates ownership/accountability for key projects
• Able to clearly articulate plans, progress, and marketing recommendations to key constituencies, and support effective meetings and discussions
• Experience collecting and analyzing campaign metrics to inform future efforts
• Demonstrated understanding of email and social channels as a component of the marketing strategy and be fluent in reporting metrics and analytics

#NatixisIMCulture

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.