The Social Media Manager will be responsible for working across corporate and regional teams across the organization to develop and support NanoString's social media strategies to build audiences and further marketing and brand initiatives. The Social Media Manager will be expected to create content and publish to NanoString's channels, build online communities, and provide insights and analytics that will fine-tune future strategy, content, and audience-building work. The ideal candidate will be a skilled relationship builder who excels at making data come to life through engaging content.

Responsibilities

• Develop and manage social media strategies; both paid and organic, focused on measurable results for NanoString's brand and business objectives
• Manage the social media campaign and editorial calendars working closely with global, regional, and product marketing teams for content development, message alignment, brand consistency, and audience targeting
• Generate and highlight stories of the positive impact of NanoString's innovative science and research tools
• Oversee day-to-day management and deployment of campaigns through tools like Hootsuite
• Continuously deliver an actionable analysis of social media results, along with weekly, monthly, and quarterly reporting that gives clear and concise summaries of effort and outcome along with recommendations to continuously improve our social presence in support of brand leadership.
• Create actionable plans to grow and maintain followers through popular social media platforms such as Twitter, Facebook, YouTube, and LinkedIn.
• Ensure progress on all platforms by using analytical tools such as Google Analytics, Hootsuite, and others.
• Supervise all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
• Engage with influencers, manage our community by responding to comments, and oversee any inquiries across all platforms.
• Develop and Maintain Effective Social Media Governance to meet regulatory and internal business requirements to ensure compliance among business leaders using social media, as well as divisions, regions, countries, and business units within the organization.
• Sets the direction for functions like Graphic design and video production to identify requirements affecting social media activities and translate them into consistent framework, processes, and guidelines
• Stay on top of the rapidly evolving social media scene, as well as the efforts of key competitors

Qualifications

• Bachelor's degree or equivalent
• 3-5 years of deep technical understanding and social media management experience
• Ability to coordinate and influence across teams
• Excellent organizational skills: the proven capability to manage everything from strategy to the small details needed to execute the programs
• Attention to detail and willingness to be a change agent
• A willingness to embrace change and to adapt strategies on the fly
• Hands-on experience with Ads Manager, Asset Placement Customization, Dynamic Creative Optimization, Split Testing across Facebook, LinkedIn, and Twitter Ads
• Proficient using multi-social posting programs such as Hootsuite, Buffer, etc.
• Biotech or Lifescience experience is highly preferred