Position Summary:

The Digital Marketing Manager is responsible for planning, developing, implementing, and managing the overall digital marketing strategy.

Principal Duties and Responsibilities:

• Plans, develops, and implements the digital marketing strategies and campaigns via the company’s website(s) and through social media presence to support Mission Point’s strategic Marketing objectives.
• Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
• Drafts, implements, maintains, and revises online digital marketing campaigns to drive sales and revenue to the company.
• Coordinates with other marketing team members or outside vendors to ensure active promotions and campaigns are represented on the website(s).

• Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
• Collaborates with internal staff to create landing pages and optimize user experience.
• Research new online media opportunities including mobile, social media, development of blogs and forms
• Maintains current knowledge of trends and developments in online marketing. Identifies trends and insights and optimize spend and performance based on market intelligence.
• Develops KPI’s, measures and reports performance of all digital marketing campaigns and assess against established objectives.
• Plan, execute, and measure experiments and conversion tests.
• Assist with paid media including liaising with digital advertising companies
• Assist the Director of Brand Management with budget preparation.
• Travel up to 20%.
• Other duties as assigned

Mission Points Expectations of all Employees:

• Adheres to all Mission Point Policies and Procedures.
• Always conducts self in a manner consistent with Mission Points’ Core Values .
• Maintains a positive and respectful attitude with all word-related contacts.
• Consistently reports to work on time and prepared to perform the duties of the position.
• Meets productivity standards and performs duties as workload necessitates.
• Maintains the privacy of all patient information and company proprietary information.
• Treat residents, family members, visitors, and team members with respect and dignity.
• Able to safely perform the essential functions of the job with or without reasonable accommodation.

• Must maintain an active license or the required certification(s) (if required by the job).

Required/Desired Qualifications:

Education and experience:

• Bachelor's degree; 3 years of digital marketing experience, preferably in health care.
• Managing SEO/SEM, marketing database, email, social media and / or display advertising campaigns
• Strong writing and communications background.
• Exceptionally organized and detail oriented.
• Collaborative problem solver that thrives in faced-paced environments.
• Analytical thinker with the ability to synthesize large amounts of data into concise and actionable storylines.
• Proficient in Adobe suite products and basic understanding of graphic design principles.
• Project management skills for handling time-sensitive project to meet deadlines.

Other Qualifications:

• Ability to communicate at all levels of the organization and work within a team environment in support of company objectives.

• Customer service oriented with the ability to work under pressure
• Strong attention to detail, and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with a high level of quality and productivity.
• Ability to communicate effectively, analyze problems and identify practical solutions.
• Computer skills required
• Meets state and federal criminal background check requirements