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Digital Marketing Intern
The C2 Group Grand Rapids, MI
$52k-65k (estimate)
Intern | Consumer Goods 9 Months Ago
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The C2 Group is Hiring a Digital Marketing Intern Near Grand Rapids, MI

Position Summary:

The Digital Marketing Intern will be responsible for assisting the Digital Marketing Lead in interpretation of data and supporting and developing web analytics strategies. To be successful in this role, you need experience with various web analytics tools, dashboards, SEO optimization, copywriting, and social media management.

The ideal candidate will gain experience analyzing website performance, creating content, and learning baseline Marketing duties in the website space. In addition, this internship will function within our Operations Team, working in a cross-functional capacity to support the Sales Team to drive Marketing initiatives for The C2 Group.

This paid internship position will be based in our Grand Rapids, MI office, with availability to work 15-20 hours per week from September through December.

About C2:

The C2 Group builds, integrates, and delivers business-critical content experience solutions that get the most from technologies, tools, and teams. Our primary focuses include UX/UI design, web and application development, quality output, and ongoing maintenance and optimization support.

Core Values:

  • Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.

Accountabilities of the Digital Marketing Intern:

Augment Marketing Campaign Strategies

  • Facilitate campaign planning and reporting
  • Help to target correct metrics to obtain relevant reporting
  • Aid in deciphering data to support recommendations and insights

Assist in Content Strategy and Creation

  • Assist in creating and maintaining editorial calendars
  • Write engaging copy for social media, blogs, email campaigns, website content, and other marketing materials
  • Focus content creation towards proper audiences, targets, and objectives
  • Aid in crafting and executing email marketing campaigns and landing pages, including designing templates and analyzing email performance

Support Day-to-Day Client Maintenance Activities

  • A/B testing and tactical next steps
  • Facilitate and learn about:
    • SEO workbooks
    • Content audits
    • Measurement plans
    • Analytic reports
    • HubSpot maintenance

Education & Experience:

  • Working towards a bachelor's degree specializing in Digital Marketing with a technical discipline, IT, computer science or equivalent work experience
  • Interest and self-teaching with Google Analytics, KPI Dashboards, Content Management Systems, and Digital Marketing
  • Knowledge of web development and content management systems a plus

Job Summary

JOB TYPE

Intern

INDUSTRY

Consumer Goods

SALARY

$52k-65k (estimate)

POST DATE

08/12/2023

EXPIRATION DATE

06/01/2024

WEBSITE

c2online.ca

HEADQUARTERS

NONHYEON-DONG, SEOUL

SIZE

100 - 200

FOUNDED

2007

CEO

GWAN HO KIM

REVENUE

<$5M

INDUSTRY

Consumer Goods

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The following is the career advancement route for Digital Marketing Intern positions, which can be used as a reference in future career path planning. As a Digital Marketing Intern, it can be promoted into senior positions as a Digital Marketing Analyst II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Intern. You can explore the career advancement for a Digital Marketing Intern below and select your interested title to get hiring information.

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