Madhive is the leading tech company engineered for modern TV advertising. Advertisers seamlessly customize and automate the OTT buying process into an operating system with our self-service platform. Powered by our industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, we deliver precise, brand-safe, audience connections efficiently at scale.
Madhive is currently seeking a Senior Product Marketing Manager who will position our products for success in the market, inform the product roadmap, and work closely with our commercial teams to lead launches and identify metrics of success for our GTM programs. This role is responsible for driving the product strategy to engage customers and drive revenue. Reporting to the VP of Product Marketing, the right candidate is highly cross-functional with close relationships across Product Management, Marketing, Sales, Customer Success, Sales Enablement and Ops to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.
What you'll do:

• Create and drive product positioning and messaging for Madhive products and solutions by being the translator between Eng/Product and the market, which can translate into one-sheets, decks, thought leadership content (written / video) and email communications.
• Build a structured feedback process to gather, prioritize and share insights from clients, Sales and the market to the Product and Eng teams to inform product roadmap efforts.
• Establish a product strategy workstream, partnering with the Sales Ops and Sales Finance team, to measure revenue impact of product and evolve internal capabilities to best scale Madhive's product offering to a diverse customer base.
• Lead the product marketing and go-to-market strategy for a defined product area, ensuring that all marketing initiatives are aligned with Madhive's overall goals and objectives.
• Work cross-functionally to build targeted product positioning and messaging and to launch materials that resonate with our clients and target audiences.

Who you are:

• Bachelor's Degree in Marketing, Product Strategy, Advertising, or a related field.
• 8 years of experience in product marketing / product strategy, preferably in the adtech industry
• Strong understanding of the adtech landscape (DSP experience is a plus)
• Strong interpersonal, written and public communication skills to work effectively across multiple audiences and levels both internally and externally
• Experience developing and executing go-to-market strategies for products and solutions
• Capable of building consensus with stakeholders, thinking and active strategically to advance the vision of Madhive.
• Understand and have strong comprehension of current ad tech / digital marketing trends
• Highly accountable with a drive to impact and outcomes
• Proven ability to handle multiple ongoing projects with varying priorities, deliverables and deadlines.
• Commercial acumen with an analytical mindset that can connect marketing activities to customer results.

The approximate compensation range for this role is $150,000-$200,000. The actual offer, reflecting the total compensation package and benefits, will be determined by several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
We are Madhive A place for the bold who want to make big decisions. The curious who keep charging ahead. The bright minds who spark brilliant ideas. Join us in bringing a human touch to ad technology
We empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivaled revenue acceleration.
Madhive is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that's important. Whether it's taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact.
We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.
Madhive has been made aware of fraudulent emails that may appear to be from Madhive or a legitimate recruiter acting on our behalf. Please be aware that Madhive would never ask for sensitive or personal information via e-mail. All official Madhive communications will come from an address ending in @ madhive.com OR no-reply@greenhouse.io.
Please contact@madhive.com if you are concerned about the legitimacy of our company's outreach.
Please be advised that we will NOT be using third-party recruiting agencies for this search.