This is a contract position through December 31, 2024

About Us

Kinship’s mission is to support, educate and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure

PetExec

As the premier solution for managing daycare, boarding, grooming, and training operations, PetExec empowers organizations of all sizes to dedicate more time to what truly matters – pets.

We are seeking a Marketing Manager on a contract basis to contribute to our work of enhancing the efficiency and effectiveness of pet care businesses. Collaborating closely with our dedicated team, you will play a pivotal role in promoting PetExec's innovative platform to a global audience. Your creativity and dedication will help shape the future of pet care technology at PetExec. Apply now and be part of a team committed to making a meaningful difference in the lives of pets and their caregivers.

Responsibilities

Email

• Manage team’s use of the Hubspot system
• Develop transactional email communication flows for marketing, customer service, internal and external sales
• Write copy, build out design, and quality test emails
• Partner with Creative to build templates and engage with outside agency to develop customized HTML layouts to match messaging
• Develop email plan, create emails, track and report on resultsEmail list management, segmentation, and testing

Social media

• Develop Facebook content plan for PetExec Inc account and private customer page
• Develop social calendar and schedule posts
• Monitor activity on paid ads and respond
• Maintain PetExec LinkedIn account
• Collect and update client testimonials for use on PetExec.net
• Utilize Figma design software, Canva, and implement Hubspot social media management software

Website

• Manage agency to manage updates to site function, site structure and page layout, batch Resource Library article posts
• Engage with agencies to manage the creation, development, and execution of Resource Library articles. Decide topics, manage briefs, source writers and images, facilitate publication.
• Manage SEO process (plan future Resource Library articles, review engagement of active articles, Markacy suggests changes to the website) through bi-weekly meetings.

Analytics

• Own periodic Kinship metrics reporting
• Run point on GA4 and tableau
• Identify needs and pull hubspot data and reporting

Paid Media & Advertising

• Collaborate with internal team to develop content for paid digital ads
• Industry print advertising (Pet Business Magazine)

Brand

• Main point of contact for all creative projects - briefing in, managing the design and copywriting process and timelines, and execution
• Collaborate to finesse the look/feel/key messaging of cross functional PetExec projects

Product

• Own go to market strategy for new product releases developing the competitive set, messaging and timelines and execute
• Support research efforts that product seeks to validate new product additions

Operations

• Organize and manage PetExec marketing budget
• Approve and track invoices, update expenses by periodAgency management

Requirements

• 5 years of experience working in a Marketing role 
• Expert in Hubspot CRM
• Proficient in google analytics and Tableau 
• Collaborate with the Creative team to execute on marketing campaigns and ensure alignment with brand guidelines
• Develop performance reports to measure success of campaigns and relationships, regularly report on KPIs and ROI of campaigns to senior leadership, use metrics to optimize campaign performance and identify trends & future opportunities
• Oversee and manage affiliate marketing budget, asset creation, and marketing calendar 
• Married sales funnel and product roadmap through marketing

COMPENSATION

The New York, New York contract salary range for this position is $50-60 hourly, commensurate with experience.