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Digital Marketing Manager
$118k-156k (estimate)
Full Time 0 Months Ago
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Alvin Ailey Dance Foundation Inc. is Hiring a Digital Marketing Manager Near New York, NY

DIGITAL MARKETING MANAGER ALVIN AILEY DANCE FOUNDATION, INC. The world’s leading modern dance organization seeks a Digital Marketing Manager to manage email marketing operations, serve as the primary content manager for AlvinAiley.org, and help execute and inform digital marketing strategy. The Digital Marketing Manager will focus primarily on driving ticket sales, donations, and engagement with content related to the main and junior dance companies (Alvin Ailey American Dance Theater and Ailey II) and work in concert with other staff who oversee web content for the various educational programs including The Ailey School and Ailey Extension. They will also be tasked with managing an email marketing software migration and a website upgrade planned for spring/summer 2021. Reporting to the head of the Marketing department, this position works closely with staff across the Ailey organization as well as consultants and service providers. The ideal candidate must have expertise in email and web content and production, digital marketing best practices and trends, analytics reporting, design, and usability. Copywriting/copy editing experience and familiarity with web development are also strongly preferred. They must be able to manage and prioritize multiple tasks in a fast-paced, deadline-driven environment and to pivot when necessary. The successful candidate should also be collaborative, forward-thinking, and experienced in making data-driven decisions. Responsibilities include:Email marketing:Manage upcoming email marketing software migrationBuild and send emails, including automated campaignsGrow and maintain email databaseAnalyze and report on campaign performanceTroubleshoot deliverability and technical issuesWeb/content management:Manage upgrade of content management systemServe as the organization’s primary content manager, updating site content regularlyExecute and maintain special digital projects (e.g., microsites)Train and guide other staff in content editing best practicesDevelop and maintain digital brand guidelinesWork with in-house developer to improve website design and UXWork with consultants on SEO and monitor analytics reportsStay current with industry trends and best practices; recommend new tools and strategiesTrack and manage invoices and website/email budgetOther general departmental tasks as required, including working at select performances during Ailey’s New York City seasons and galas in June and December (this includes working a few evenings and/or weekends) Qualifications:Minimum 2–3 years email marketing, marketing automation, and content management experiencePrior experience in email segmentation/optimization and e-commerce; working knowledge of Salesforce and Pardot preferredPrior experience as a content manager; working knowledge of Drupal 8 (or higher) or similar CMS preferredExperience with email marketing software migrations and website upgrades/redesignsIntermediate HTML/CSS skillsProficiency with Excel, Google Analytics, and PhotoshopExcellent communication and interpersonal skillsFamiliarity with, and a passion for, dance is a plus Job starts ASAP Compensation: Competitive salary. Benefits include employer-provided health/dental insurance, Flexible Spending Account, retirement plan, and savings on transit/parking. To apply for this position, click on the apply link below and upload one file (accepted formats include .doc, .docx, .txt, or .pdf) that contains the following items:ResumeCover letter detailing your interest in this position at Alvin Ailey Dance Foundation, Inc. and salary requirementsContact information for two references No phone calls, please.

Job Summary

JOB TYPE

Full Time

SALARY

$118k-156k (estimate)

POST DATE

06/02/2022

EXPIRATION DATE

07/24/2024

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Alvin Ailey Dance Foundation Inc.
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Alvin Ailey Dance Foundation Inc.
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Alvin Ailey Dance Foundation Inc.
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$98k-117k (estimate)
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