So, what’s the role?

Kin is taking on the home insurance market with accelerated growth to help customers in climate-affected states get quality coverage. As a direct-to-consumer business, we are transforming the way homeowners access insurance. We are looking for a Senior SEO Manager to drive our organic growth channel, employing content and keywords as strategic levers. You will work across marketing, product, and UX design teams, as well as third-party partners, to grow organic website traffic and leads. 

A day in the life could include: 

• Lead and execute ongoing content and web strategy to drive growth (keyword impressions, web visits, organic leads), collaborating with product and design
• Work with internal and external partners to rapidly scale SEO efforts, focusing on content and keyword optimizations, while also contributing to technical optimizations
• Strategically scale and improve web content, page categorization, and templates, working with UX and product
• Lead editorial content approach, prioritizing content opportunities with the biggest SEO impact
• Identify and test opportunities for automation and process improvements
• Identify the correct KPIs to track in order to evaluate the impact of organic growth activities and reporting results to leadership and peers
• Analyze and attribute SEO performance data, recommend and implement optimizations
• Drive increased organic conversion through experimentation with new tools, which may include personalization, ROI calculators, and generative AI
• Partner with stakeholders to troubleshoot any website issues 

I’ve got the skills… but do I have the necessary ones?

• Bachelor’s degree in marketing or related field
• 10 years of working on web initiatives, ideally in fintech
• Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry
• Strong collaboration, prioritization, and project management skills with high attention to detail
• Data-driven, with a passion for experimentation that drives actionable insights 
• Growth mindset, willing to roll up sleeves with the belief that the buck stops here 
• Experience with SEO optimization tools such as Google Search Console, AHEFs or SEMRush
• Expert with CMS systems, including headless 
• Advanced written and verbal communication skills

Oh, and don’t worry, we’ve got you covered! 

• Medical, Dental, Vision, Disability and Life Insurance
• Flexible PTO policy 
• Remote work
• Generous equity package
• 401K with company match
• Parental leave
• Continuing education and professional development
• The excitement of joining a high-growth Insurtech company and seeing your work make an impact