Position Overview

IvyWise, the world’s premier educational consultancy, is looking for a seasoned, strategic Director of Marketing to lead our marketing team. You’ll be responsible for leading the planning, development, and execution of full funnel lead generation across all channels including organic, paid search, events, PR, social media, and content. The ideal candidate will be a creative thinker and data-driven decision maker who is able to thrive in a fast-paced environment and who has experience and success managing a marketing team to achieve KPIs.

Key Duties and Responsibilities

• Develop, lead, and implement comprehensive global marketing strategies to increase high-quality leads and increase brand visibility.
• Manage external digital agencies, including PPC and website, working to maximize SEO growth and efficient spend.
• Lead strategy and manage events team to execute flawless in-person and online events.
• Lead social media strategy and manage coordinator, working to build brand and generate leads.
• Develop content strategy, create internal and external content schedules and calendar with content associate, copy edit and publish as needed.
• Work with videographer and marketing team to plan and produce marketing video shoots. including coordinating shoot schedules, serving as on-site producer, and post-production edits.
• Manage podcast producer and podcast strategy.
• Build and manage relationships with team of counselors, including them in marketing initiatives.
• Own and manage monthly lead and KPI reporting.
• Analyze marketing data and metrics to make data-driven decisions about marketing initiatives.
• Manage the marketing budget and allocate resources to maximize ROI.
• Work closely with the sales team to support their efforts and ensure alignment between marketing and sales.
• Stay current with industry trends and best practices to keep IvyWise at the forefront of marketing innovation.
• Manage, mentor and support a marketing team of 5.

What you will need

• BA or BS required.
• 5 years of marketing experience, 2 years of leading a marketing team, luxury brand experience a plus.
• Results-oriented mindset with a focus on driving high-quality leads, sales, and brand awareness.
• Must be flexible and be able to operate with urgency in fast-paced environment and thrive in cross functional collaboration.
• Strong leadership skills with the ability to manage and motivate a team.
• Proven track record of driving results and meeting/exceeding marketing goals.
• Precise attention to detail is a must, along with excellent communication and interpersonal skills.
• Media and PR experience, established network of media contacts a plus.
• Expertise in external agency management and ownership of marketing budgets.
• Hands-on experience working with Salesforce, Pardot (Account Management) and WordPress.

$125-150K salary plus bonus. This full-time position, based in New York, reports directly to the CMO. You will lead a team of five while collaborating closely with the Executive Director of Enrollment and Executive Director of Operations.

Job Type: Full-time

Pay: $125,000.00 - $150,000.00 per year

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• New York, NY 10022 (Preferred)

Ability to Relocate:

• New York, NY 10022: Relocate before starting work (Preferred)

Work Location: Hybrid remote in New York, NY 10022