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As the Director of Product Marketing, you will drive the GTM strategy for Instawork’s business (Partner) and job seeker (Professional) audiences through acquisition, cross-selling, retention, and re-activation. You will become the expert on key user personas, their needs, and preferences and use these insights to influence the Product roadmap, refine our messaging, and find high-performing channels/tactics to drive growth. You will manage a growing team of Product and Lifecycle Marketers to execute our strategy, and partner with leads across Products, Sales, and Partnerships.
What You’ll Do
Who You Are
For CA or NY-based applicants:
A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.
Instawork Values
#LI-TE1
Full Time
IT Outsourcing & Consulting
$193k-246k (estimate)
05/13/2024
07/11/2024
instawork.com
SAN FRANCISCO, CA
200 - 500
2015
SUMIR MEGHANI
<$5M
IT Outsourcing & Consulting
The job skills required for Director of Product Marketing include Insight, Futures, Product Marketing, Marketing Strategy, Decision Making, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Product Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Product Marketing positions, which can be used as a reference in future career path planning. As a Director of Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Product Marketing. You can explore the career advancement for a Director of Product Marketing below and select your interested title to get hiring information.