Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Come, join us. It’ll be fun. 

Your daily responsibilities include

The following and other duties may be assigned as necessary:

• Responsible for directing the overall operations and staff of the Marketing Department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives.
• Develops and executes strategic marketing plan to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
• Ensure that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
• Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.
• Assesses, anticipates and reacts to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions. Conducts periodic competitive shops.
• Works in conjunction with iT department to ensure appropriate resources are available to run programs. Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers and customer database information. Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
• Maintains strict confidentiality in all departmental and company matters.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred.
• Five years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation.
• Must be proficient in Microsoft Office.
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Good oral and written communication skills must be fluent and literate in English.
• Ability to respond calmly and make rational decisions when required.
• Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

Something to leave you with

We’ve grown to become the most innovative omnichannel provider of entertainment experiences, thanks to our 12 retail brands representing 43 destinations across North America, online gaming via Barstool Sportsbook and theScore |BET.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

Click HERE to learn more about our career opportunities, programs, benefits, etc.

Equal Opportunity Employer