The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager is an important role within the central Marketing team for the Office for External Education (OEE) at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans.
This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support of a portfolio of certificate and continuing education programs for postgraduate health care professionals. We use multifaceted strategies to achieve ambitious marketing and communications objectives including digital advertising, email marketing, search engine marketing, print collateral, thought leadership content, strategic alliances, direct marketing, and social media.
This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.
Now, more than ever, health and medicine impact the lives of people and communities around the world. As Program Marketing Manager, you will have an opportunity to help bring HMS’s certificate programs and continuing education to life-long learners across the globe. By doing so, you will play an important role in advancing the School’s mission to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all.
Job responsibilities include:

• Develop and execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio.
• Own and drive end-to-end management and execution of assigned marketing projects.
• Help drive the internal and external messaging process, manage approvals, and manage the distribution of that messaging to various audiences.
• Work closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and content.
• Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
• Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance.
• Provide regular program updates to stakeholders (leadership, marketing, education, and business development).
• Review campaign performance and adjust on an ongoing basis to improve ROI.
• Manage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.).
• Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout.
• Ensure accuracy and consistency of program information across all communication channels.
• Assist team with program pricing strategy via market research and leadership input.