Overview

The Director Marketing for the Hard Rock Hotel New York will be responsible for the planning and execution of the strategies and activities that generate and maximize revenues through marketing, promotion, advertising, social media and public relations; ultimately having an impact on all operating departments resulting in a profitable return on the ownership's investment. This position is a strategic business partner who helps the hotel achieve its goals by being a champion for inspiring achievement in the marketing team and working closely to support all budgeted goals including Rooms and F&B revenues. The Director must harmonize the culture, mission, values and quality standards to ensure maximum potential is achieved while creating an exceptional climate of professional and personable service that ensures the engagement of team members, guests, and clients.

Responsibilities

• Lead the preparation of the annual budget marketing plan in close partnership with the Director of Sales; throughout the year monitor actual revenues and expenses to determine variances and assess goal accomplishments; when necessary adjust strategies and forecasts accordingly.
• Create strategies and tactics to attract local, regional, and international guests across all key segments to meet or exceed goals.
• Manage team members and department operations to include marketing,e-commerce, public relations, social media, content creation, community relations and partnerships. . This position requires the Director to be actively involved personally with community relationship development and with a particular focus on driving local F&B business. Lead and manage external agency support including creative development, paid media, public relations, F&B marketing, entertainment marketing, and social media to drive visitation and revenue
• Develop goals and strategies for the department in accordance with the annual marketing plan. Communicate employee role in achievement of goals and strategies while ensuring accountability.
• Oversee and participate in property, familiarization trips, site inspections, and other business development relevant activities;. Participate in organizations in and out of the industry to include relevant trade associations to develop positive relationships within the business and social community.
• Coordinate ongoing research of the industry to detect market trends and related information for development of new sales and marketing strategies to include competitive set activities. Make recommendations to improve potential from various markets.
• Ensure proper communication between marketing and operations departments to deliver an extraordinary customer experience creating loyalty to the property and Hard Rock brand; monitor quality assurance program scores and guest feedback taking corrective action when necessary; ensure guest history records are maintained to enhance personalized service for repeat B2B and B2C customers.
• Collaborate with the property Revenue Management team to optimize revenue through all market segments; monitor website activity, reviews, and business volumes
• Oversee E-Commerce team and agency partners in the implementation of online campaigns (website, SEM, and social media ); ensure property website is current; and property's social media campaigns are managed in accordance with the brand's standards
• Ensure sales, marketing and PR tactics align with brand standards and receive maximum media coverage.
• Ensure creative guidelines from the brand are being used and campaigns are approved through the proper channels. Attract and select the best talent available from inside or outside the organization; continually develop and implement strategies to retain staff in order to achieve their career goals and maximize their potential.
• Monitor and evaluate staff performance; promote a positive work environment for all employees and deliver recognition and rewards. Ensure all employment related processes and documentation are in compliance.
• Conduct regular meetings with staff to communicate global programs, implement new products and procedures, discuss areas of opportunities and special events, and review of activities to drive business; participate in and ensure Sound Checks are being conducted in department.
• Ensure all Hard Rock brand standards and standard operating procedures as well as property policies and procedures are fully implemented in department including health and safety guidelines
• Partner with Hard Rock’s regional and corporate marketing team to ensure consistent application of the Hard Rock brand on all marketing, communication, and media to ensure brand compliance.
• Present a professional image to employees, guests, clients, owners, and investors. Maintain confidentiality of guest, employee, and company information.
• Report on departmental results on a monthly basis following the managed hotel standard and prepare reports for other key stakeholders as required. 

This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.

Qualifications

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

• 15 years’ experience in hospitality management including 10 years in marketing leadership role. Luxury/lifestyle hotel experience preferred.
• Minimum of 5 years Manhattan experience
• Degree/diploma in Hospitality Management or Business Administration with a concentration in Communications or Marketing or an equivalent combination of education and experience that provides knowledge, skills, and ability sufficient to successfully perform the duties of the position.

SKILLS

• High proficiency for written and verbal communication. Must be able to speak to the general public and/or groups of individuals.
• High proficiency for managing visual assets and branding with the ability to understand and protect the Hard Rock brand in alignment with the company direction.
• High energy with effective and influential people skills. Positive attitude and the desire to motivate others.
• Ability to prioritize and work on several projects simultaneously.
• Ability to comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Effective communication and time management skills, along with the ability to forecast time management needs of others is required.
• Ability to deliver a service level that creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
• Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
• For this New York, New York United States-based position, the expected annual base salary is $160000-$190000.

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