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Requirements
Social Media and Multimedia Manager, McDonough School of Business - Georgetown University
The Social Media and Multimedia Manager supports the Office of Marketing and Communications at Georgetown University's McDonough School of Business (MSB) in its efforts to raise the school's visibility by overseeing its social media and multimedia content strategy.
Working closely with members of the Office of Marketing and Communications team, and with partners across campus, the Manager oversees all facets of social media strategy on MSB platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube), as well as video production, including, but not limited to, concept and story development, gathering video and audio footage, editing, and post-production of branded short-form and long-form videos used primarily on the web and on social media.
Key Responsibilities
Manages MSB social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) and the Dean's LinkedIn page
Creates original content for paid and organic social campaigns to promote MSB degree programs and special initiatives, aligning content with MSB overall brand messaging and strategic vision.
Tracks relevant analytics about the performance of these platforms and coordinates with the MSB editorial and digital team to identify opportunities to optimize content across MSB channels.
Scripts, produces, and edits original video and multimedia content to be used across MSB channels, including clips for social media, videos for the website, multimedia stories for the MSB newsroom, and other projects as identified.
Works with Georgetown's social media managers on university-wide campaigns.
Coordinates with MSB faculty-led centers, initiatives, and institutes on social media campaign development and execution for all signature events and announcements.
Monitors industry trends and best practices to continually refine and improve social media and multimedia strategies.
Work Interactions
Reporting to the Director of Marketing and Communications, the Social Media and Multimedia Manager helps raise MSB visibility to all stakeholders through social media, videography, and other communications channels; and supports communications regarding student engagement, admissions activities, faculty research and thought leadership, strategic initiatives, and more in support of student, faculty, and staff recruitment, employer and corporate relations, alumni relations, and advancement/fundraising efforts.
The Manager works across all programs within MSB and with key partners throughout the university, as well as with external stakeholders. Within MSB, they coordinate with centers/initiatives/institutes on their social media and multimedia strategies, including student-run accounts, as well as promotions surrounding signature events. Additionally, the Manager coordinates MSB social media marketing efforts with the graduate degree programs and the custom executive education office; and across the university, they serve as MSB liaison for coordinated social media campaigns.
Qualifications
Bachelor's degree
At least 2 years of experience in communications, marketing, or related field
At least one (1) year of experience managing social media platforms for an organization
At least one (1) year of experience filming, producing, and editing multichannel video content
Excellent written and verbal communication skills, including proofreading
Exceptional organization and time management skills, with the ability to manage multiple projects at once, meet tight deadlines, and adapt to shifting deadlines
Experience with website content management systems, such as WordPress
Strong working knowledge of Adobe Premiere Pro, After Effects, InDesign, and Photoshop
Experience in analytics reporting
Work Mode: Hybrid (2 days On Campus, 3 days Telework). Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation .
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EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law .
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website .
COVID-19 Vaccination Requirements:
The Georgetown University community is committed to our public health approach and the important role that vaccines play in contributing to the safety of our University and our broader communities. Georgetown University requires students, faculty, staff and visitors to be fully vaccinated against COVID-19 and to have received a COVID-19 vaccine booster shot when eligible, or to have an approved medical or religious exemption. This requirement applies to all faculty and staff, including teleworking employees. Complete details and updates can be found in the Coronavirus (COVID-19) Resource Center .