Associate Director, Marketing

GeneDx is a patient-centric health information company that delivers personalized and actionable health insights that inform diagnosis, guide treatment and improve drug discovery. The company is transforming healthcare through its industry-leading exome and genome testing and interpretation, fueled by one of the world's largest rare disease data sets. GeneDx is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.

The role of the Associate Director, Marketing is to help define and execute key elements of the marketing strategy aimed at driving behavior change with various personas in the healthcare space. Close collaboration with cross functional partners and peers is essential.

Ideal candidates will have industry specific experience, have worked with clinician facing sales channels, and have a history of working constructively with a variety of cross functional partners

Responsibilities include:

• Operate as a senior leader on the marketing team by helping develop, execute, and monitor a marketing plan in support of our overall business goals to drive adoption and expansion of exome and genome offerings and services.
• Define and execute a content marketing strategy to further reach of key messages to various personas in the healthcare space
• Ensure clear and powerful messages about exome and genome sequencing are tailored to different audience segments and delivered effectively. Further define and refine audience segments based on internal and external data.
• Develop and execute awareness, retention and reactivation strategies through digital and other tactics to improve selling efforts and drive lifetime customer value. Coordinate marketing programs for B2B demand creation and lead generation handing off leads to sales teams.
• Act with confidence and influence to bring together cross-functional stakeholders including sales, market access, medical, product, etc. to execute in support of shared objectives.
• Orchestrate necessary approvals from business, legal, and clinical teams for all go-to-market materials.
• Coordinate tactical deliverables for marketing campaigns through collaboration with creative services team and agencies.
• Monitor and apply understanding of the overall and genetics landscape including key competitors; identify areas for opportunities/threats, translate insights and look for ways to continuously strengthen GeneDx marketing plan
• Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.

Qualifications and Skills

• 8-10 years marketing experience, including 4 years of clinical marketing experience
• Prior experience in a marketing role in a high-performance organization with demonstrated success working with cross functional partners to reach business goals.
• Ability to distill complex clinical information and translate to relevant audiences
• Ability to thrive in a fast-paced environment and ambiguous environment while adapting to a rapidly growing organization.
• Passionate about challenges, problem solving and learning new things
• Demonstrates a sense of urgency, optimism and a "can do" attitude
• Outstanding written and verbal skills