64 Campaign Marketing Manager Jobs in Overland Park, KS
FireMon is Hiring a Campaign Marketing Manager Near Overland Park, KS
- Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them toward qualified leads.
- Identify demand generation content and messaging needs for each stage of the funnel, and partner with product marketing, creative, customer advocacy, and other teams to fill our content gaps.
- Oversee the development of demand generation assets (email, landing pages, banners, social ads, sales emails, etc.) working with internal teams and external agencies.
- Collaborate with product marketing and sales to establish priorities, goals, and KPIs, and develop strategic and tactical plans to deliver effective campaigns.
- Solid understanding of ABM principles are beneficial as this role will closely collaborate with ABM marketing team to incorporate ABM plays into broader integrated marketing campaigns.
- Partner with Marketing teams (Social, Digital, Web/SEO, Blog, Regional Marketing, etc.) to produce and implement program messaging and assets across the priority regions and channels.
- Continuously test and develop new strategies and tactics across all channels to increase touchpoints within a buyer's journey to deliver high-quality engagements across accounts and buyer groups that fit our ICP (ideal customer profile).
- Utilize marketing technology, including Marketo, Salesforce, 6sense, Relevvo, Jaspei Ai, Outreach and more to execute programs.
- Measure, analyze, and report overall campaign performance with the goal of continuous learning and improvement of results and ROI.
- BA/BS degree or relevant practical experience.
- 3 years of proven experience in demand generation, with a proven track record in B2B marketing, ABM, and integrated campaigns.
- Expertise in multi-channel demand generation, applying a diverse range of campaign strategies, including ABM, paid media, email, webinars, and content syndication, with measurable results.
- Deep knowledge of the B2B lead funnel, adept at driving conversions and managing targets from account identification to closing.
- Exceptional cross-functional collaboration skills, with the ability to work seamlessly with sales and marketing teams, managing complex projects to successful completion.
- Strong analytical skills to measure campaign effectiveness and drive continuous improvement.
- A creative mindset with a knack for identifying and leveraging new marketing opportunities and technologies.
- Creative problem-solving abilities with a results-oriented mindset. Thrives as a self-starter in fast-paced environments, eager to take the initiative and forge new paths.
- Solid project management skills: ability to prioritize high-impact activities and keep complex projects moving forward.
- Experience with buyer's journey, nurture tactics, personas, and lead scoring.
- Familiarity with Salesforce, Marketo, and 6Sense is a bonus.
Job Summary
Full Time
IT Outsourcing & Consulting
$103k-136k (estimate)
05/18/2024
07/16/2024
firemon.com
OVERLAND PARK, KS
200 - 500
2004
Private
SATIN H MIRCHANDANI
$50M - $200M
IT Outsourcing & Consulting
Related Companies
About FireMon
FireMon is a SaaS-based platform that provides firewall management, network monitoring and cloud migration solutions for businesses.
The job skills required for Campaign Marketing Manager include Initiative, Planning, Project Management, Collaboration, B2B, Problem Solving, etc. Having related job skills and expertise will give you an advantage when applying to be a Campaign Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Campaign Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Campaign Marketing Manager positions, which can be used as a reference in future career path planning. As a Campaign Marketing Manager, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Campaign Marketing Manager. You can explore the career advancement for a Campaign Marketing Manager below and select your interested title to get hiring information.
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