ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• The Seagram’s Associate Brand Manager (ABM) will support the Brand Manager with the development and execution of national & local marketing campaigns along with commercial strategies and tactics designed to grow brand health and awareness, market share, volume and profitability across markets.
• In order to support this work, the ABM will lead the detailed development and execution of exciting commercial campaigns and thematic programming. The ABM will work to ensure all activities align with key brand objectives, brand standards and legal guidelines.
• The ABM will also manage day-to-day activities and communications with support teams such as sales, sales operations, trade marketing, social media and public relations, brewery operations and outside agencies.
• Support 360 activity planning through the development, implementation, and evaluation of programming in collaboration with other functions.
• Oversee the development of localized brand activations in collaboration with sales regions / districts / chain account managers.
• Liaison and brief Trade Marketing, PR, Social Media and Innovation teams regarding relevant brand projects.
• Work closely with Trade Marketing, PR, Social Media and Innovation teams on the development, implementation, and evaluation of activation plans.
• Lead execution of multi-media strategies and programs, while managing external agencies
• Continuously innovate and optimize brand activations ensuring effectiveness and efficiency improvements.
• Contribute to the development of annual brand plans and lead relevant parts of it.
• Develop activation, creative and media briefs for external agencies.
• Lead the development of Brand Key Message decks for new products, programs, and activations.
• Represent the brand with select external and internal stakeholders.
• Support and contribute timely updates to the Seagram’s budget.
• Actively exhibit a commitment to support a diverse and inclusive work environment.
• Other duties as assigned.

EDUCATION, SKILLS & EXPERIENCE

• 5 years of experience in marketing, preferably within alcohol, beverage or other consumer packaged goods industry
• 3 years of experience in budget and detailed project management
• 2 years of leading projects across multiple functions
• Previous brand management experience preferred
• Demonstrated application of research/insights and data to make strategic recommendations
• Experience with development and commercialization of CPG products
• Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint
• Bachelor’s Degree in Marketing or related field required; MBA preferred
• 3 years of experience in marketing, preferably within beer or consumer packaged goods industry
• Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint

• Entrepreneurial spirit and energy
• Natural curiosity and desire to dream big
• Creative & independent thinker
• Excellent collaborator & communicator
• Team player
• Organized
• Self-motivated

• Generous Benefits with options to fit your life
• Blue4U Discounts
• Retirement Options with employer contributions
• 10 paid holidays per year
• Flexible scheduling
• Technology Reimbursements
• Generous Paid Time Off
• Culture of pride and community involvement
• And of course, beer!

In the spirit of pay transparency, we are excited to share the base salary range for this position is $84,600 -$127,000, not including benefits or potential bonuses. If you are hired at FIFCO USA, your base salary will be determined based on factors such as individual skills, qualifications, experience, and geographic location. In addition, we also believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to enable future & continued salary growth. We also offer a generous benefits package!

*Drug Testing Statement: After a conditional offer of employment, a covered employer may require job applicant to submit a drug test.*

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetics, national origin, disability, or status as a protected veteran.

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