Job Purpose and Core Tasks
The Group Manager, Marketing for Video Imaging is a critical role in the technology vertical of a leading medical device organization. The Group Manager, Marketing leads a team of technology marketing professionals and develops skills amongst that team to address new and emerging trends in video and Operating Room visualization. This role develops and deploys strategies & content to grow and drive market share growth of medical capital equipment in the surgical and procedural endoscopic video imaging/networked device portfolio.
A desire to win, drive market share and collaborate should fuel behavior.
A desire to work on a technically sophisticated portfolio and help to contribute to a customer's & patient's clinical, operational & financial experience should drive motivation in applying.
The candidate should have the background to lead and develop a diverse team, given new and emerging trends & strategies.
Leadership
• Lead downstream technical marketing team
• Establish and track metrics to monitor performance against goals and strategies
• Effectively motivate a team, and inspire collaboration and success
Marketing
• Lead the development, testing, and implementation of brand messaging, campaigns and marketing materials
• Lead transformations in technology, in an effort to take market share
• Develop and execute annual marketing plans and commercialization strategies
• Inspire creativity & collaborate globally
Strategy
• Continually maintain portfolio prioritization and product strategy
• Lead and work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs and more.
• Lead and work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needs
• Lead and work effectively with the Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc.
Core Tasks:

• With minimal oversight by management, this is responsible for the development and implementation of strategic marketing tactics and plans that support the "Visualization" specialty with a specific focus on driving revenue growth and increased market share. Visualization is how surgeons see through camera systems in the Operating Room.
• Manages the development of marketing resources (internal and external) to increase sales effectiveness and brand awareness and engagement.
• Oversees the management of product/program launches for the specialty and on-going management of the legacy product/program portfolio.
• Global collaboration with business partners as necessary.
• Stays current on market trends and new product development opportunities. Translates findings into actionable items that drive marketing initiatives.
• Synthesizes market trends and communicates implications to Marketing, US Sales, and Americas Leadership Team through regular reporting.
• Ambassador for brand, image, and messaging of the specialty's product portfolio in U.S. market.
• Partners with geographies, marketing specialties, education team and functional experts to develop and execute field and customer education and training plan.
• Defines product/program positioning, messaging, and marketing/advertising plan in alignment with broader portfolio considerations.
• Establishes and maintains relationships with Key Opinion Leaders within the specialty across the country.
• Mentors and guides team.
• Tracks and reports out on ROI and effectiveness of projects/programs for the Specialty Marketing team.
• Partners with Customer Support, Operations and Sales to optimize the customer experience.
• Responsible for brand, image, and messaging direction specialty portfolio in U.S. market.
• Organizes resources, analyzes, and solves problems, establishes priorities, and makes evaluative judgments within specialty.
• Manage team of marketers that act as the project lead for product/program realization and lifecycle management of products within specialty including definition and ownership of launch plans, branding, content, and collateral development, launch programs and promotions, sales force education, and tracking of results.

 

Minimum Knowledge, Education and Skill Requirements

Required

Minimum years of relevant work experience:

• 10 years of medical sales and/or marketing experience (minimum of 5 years in Marketing).
• Proven mastery in writing, presentation, and communication skills.
• Proven experience in developing teams, with proven success.
• Proven experience demonstrating an aptitude towards technical competencies in complex devices and/or networked devices.
• Proven experience demonstrating proficiency of Marketing Principles, concepts, and methodologies.
• Excellence in Microsoft Office programs including Word, Excel, and PowerPoint.
• Possess exceptional organizational skills and the ability to multi-task.
• Demonstrated strong professional spoken and written skills in communication with team, coworkers, and customers.
• Demonstrated proficiency in project managing cross-collaborative projects involving stakeholders from IT, Regulatory, Sales, Marketing, Product/Program Development, etc.
• Medical device marketing/product management, MIS experience is a must.

Minimum education, certifications and/or credentials:

• Bachelor's degree

Preferred education, certifications and/or credentials:

• Master's Degree is a plus

 

#LI-MN1
Your Benefits

• Medical / Dental / Vision including a state-of-the-art wellness program and pet insurance, too!*
• 3 weeks vacation, 11 holidays plus paid sick time*
• Up to 8 weeks of 100% paid company parental leave**
• 401(k) retirement savings plan providing a match of 60% of the employee's first 6% contribution (up to IRS limits)
• Section 125 Flexible Spending Accounts
• Life, STD, LTD & LTC Insurance
• We prepay your tuition up to $5,250 per year! - Tuition pre-imbursement
• Fitness reimbursement of up to $200 annually
• Employee referral program of up to $2,000 per hire
• And much more!

*Field sales, internships, and part-time employees are not eligible except where required by state law.
Non-employees, including temporary workers and consultants, are not eligible to participate in the KARL STORZ benefits program.
**To include, maternal/paternal leave, adoption, and fostering of a child.

KARL STORZ reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employees must comply will all applicable KARL STORZ policies and procedures.
Credentialing requirements at KARL STORZ
KARL STORZ is committed to maintaining a safe work environment for our employees and customers. Most field-based roles at KARL STORZ require hospital credentialing/health screens as a condition of employment. Credentialing can include required vaccinations, health screens & other requirements as outlined by our customers. During the interview process, we encourage you to ask how credentialing/health screens may impact the role you are seeking and if you require any reasonable accommodations regarding these requirements.
Pay Transparency
The pay range and/or hourly pay rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job posting and may be modified in the future. When determining a specific team member's base salary and/or hourly pay rate, several factors will be considered including such things as location, specialty, service line, years of relevant experience, education, professional credentials, internal equity, and the amount budgeted for the role.
Equal Employment Opportunity & Reasonable Accommodation Statement
KARL STORZ is committed to creating an inclusive space where employees are valued for their skills and unique experiences. To achieve this goal, we are committed to diverse voices, and all applicants will receive consideration without regard to race, color, sex, national origin, disability, veteran status, or any other protected characteristic. KARL STORZ is also committed to providing reasonable accommodations during our recruitment process. Should you need assistance or accommodation please email us at taoperations@karlstorz.com.
Get in Contact