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Build, Create and Drive Business Results
(Locations: Preference could include Santa Fe Springs, Charlotte, Houston or Nashville but work can be done remote)
Ellison Technologies is a successful, $300MM, growing, 66 year old company with ambitions to get to $1 billion in revenues. We are a global provider of advanced machining solutions and integrated robotic manufacturing systems to North American metal-cutting manufacturers and their global affiliates.
This is an exciting time within our company as we are in an organic and inorganic growth phase and we are seeking a a Social Media Manager to join our growing marketing team. The role will be responsible for leading, coordinating, monitoring and assisting in the implementation of digital marketing initiatives.
This is a remote position, reporting to our Director of Digital Marketing in Houston, TX
(You can also see more about us at Glassdoor.com)
SCOPE OF RESPONSIBILITIES
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.• Developing social media content plans and calendar that are consistent with the company’s brand identity.• Maintain responsibility for social media channels, including creating posts, running promotions, growing followers and increasing engagement and interaction.• Lead, develop and manage social influencer relationships and strategies.• Create, host, implement and advertise customer webinars and virtual events through a variety of social media networks.• Responsible for implementing tactical plans that deliver the maximum number of quality leads that convert to funnel opportunities from social channels and campaigns.• Preparing monthly, quarterly and yearly KPI reports on social media marketing efforts.• Using analytical tools such as Google Analytics, Sprout Social, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.• Maintain and optimize company pages within each platform to increase the visibility of the company’s social content.• Assist in digital content updates including website, news articles, new product content, videos, email campaigns, keywords, and analytics.
KPI’s
• Leads Generated to Sales Revenue• Increase Followers• SM Channel Moderation• Facebook Content Engagement• Facebook Post Likes and Page Reach• Twitter Mentions and Retweets• Instagram Account Impressions and Reach• LinkedIn Post Shares and Engagement Rate• YouTube Video Views and Subscribers• Webinar and Virtual Event Attendees
EXPERIENCE & SKILLSET
Social Media program building within a B2B solution marketing environment – Experience for brands with a solution based go to market strategy that includes some type of high value technical hardware/capital equipment accessories software service.
Martech familiarity. Advanced knowledge of working with SMP, Analytics, Salesforce, CMS platforms or similar management tools.
Capability building, backed by results – The interview process will include an expectation that the candidate will be able to show KPI’s that can back this up.
EXPERIENCE MANDATORIES
5 years of strategizing, planning and implementing social media programs for high value B2B solutions.3 years of social media organic and paid posts, analytics, A/B testing and reporting of success metrics.3 years of video, graphic design and HTML editing.3 years of communicating and presenting to Sales Leaders and Executive Level audiences.3 working knowledge of Adobe Creative Suites, familiarity with Word, Excel and general office applications.
About Ellison TechnologiesEllison Technologies is a 300 person provider of advanced machining solutions to North American metal-cutting manufacturers and their global affiliates. As a family of companies, we are committed to the survival and growth of the American manufacturing industry. Independent offices provide us a local market focus and the flexibility to advocate the needs of each of our valued customers.Our priority is to introduce technologies that strengthen our customers’ ability to compete in the markets they serve. Whether the solution involves a standalone machine, multi-process equipment, or an integrated manufacturing system with robotic automation, our goal remains the same; to optimize throughput and quality at the lowest per-part manufacturing cost.
“The Ellison Way principles continue to drive our company forward. The Ellison Way principle of Adaptation will ensure that Ellison will evolve to further grow market share, strengthen our relationships with our key partners Doosan and our customers. The major focus moving forward must be on the development of Ellison’s most valuable resource – its people." - Graham Hooper, CEO
"Ellison Technologies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.”
*PM18
Other
Durable Manufacturing
$92k-119k (estimate)
11/12/2022
01/20/2023
ellisontechnologies.com
CHARLOTTE, NC
200 - 500
1955
ROBERT JOHNSON
$50M - $200M
Durable Manufacturing
For 60 years, Ellison Technologies has been a provider of advanced machining solutions to North American metal-cutting manufacturers. Ellison Technologies goes beyond the traditional role of a machine tool distributor by providing an enhanced level of support. Our mission is to equip U.S. manufacturers to compete and to win, both locally and globally.
The job skills required for Social Media Manager include Social Media Marketing, Insight, Social Media Content, Digital Marketing, KPI, Graphic Design, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Social Media Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Social Media Manager jobs
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Step 3: View the best colleges and universities for Social Media Manager.