You haven't searched anything yet.
At Houston Methodist, the Digital Campaign Manager, Social Media & Display Advertising position is responsible for the strategy, planning, technical implementation and performance monitoring of social media and display ad campaigns. Using a data-driven approach, the Digital Campaign Manager collaborates with cross-functional teams to develop ongoing optimization strategies including ad segmentation, creative approach, and messaging to engage audiences and achieve marketing goals.
Primary responsibilities include the development, execution, and optimization of paid social media campaigns across social platforms (Meta, Nextdoor, SnapChat, TikTok, etc.) and display ad networks, while managing campaign calendars, budgets, and timelines. The Manager will guide audience segmentation capabilities and leverage data insights to refine targeting strategies and collaborate with creative teams to design compelling, on-brand ad variations and messaging, as well as test opportunities. Working with a third-party agency and overseeing their output, the Manager is accountable for all digital ad performance reporting and providing actionable insights to stakeholders, and should have strong data-analysis capabilities and presentation capabilities.
The Manager should have expertise in paid social media and display strategies, while also staying current on emerging digital ad opportunities and exploring those opportunities to consider within our organizations paid media mix. The role requires strong backgrounds in social media and display media, as well as performance KPI management and creative strategic approaches.
PEOPLE ESSENTIAL FUNCTIONS
SERVICE ESSENTIAL FUNCTIONS
QUALITY/SAFETY ESSENTIAL FUNCTIONS
FINANCE ESSENTIAL FUNCTIONS
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
EDUCATION
WORK EXPERIENCE
Full Time
Ambulatory Healthcare Services
$108k-143k (estimate)
03/22/2024
06/06/2024
houstonmethodist.org
CYPRESS, TX
7,500 - 15,000
2010
GABRIELA NICOLA
$5B - $10B
Ambulatory Healthcare Services