About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page. 

The Role in Brief:

Marketing Operations Specialist

The Marketing Operations Specialist will be responsible for providing technical and analytical support within the marketing operations function. This role contributes to the design, development, and implementation of multi-channel marketing programs, maintains scalable processes, and understands the importance of a healthy marketing database. The ideal candidate is a problem solver, with marketing automation and CRM experience, capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization.

The position is open to candidates in Washington, D.C.; Richmond, VA; or remote within the continental United States.

Primary Responsibilities:

Marketing Automation

• Plan and execute a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
• Build program, campaign, and asset templates to streamline and reduce campaign build time for all marketing users, managing changes to templates as business needs require.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with Salesforce teams to ensure marketing and sales data are accurately synced between Marketo and Salesforce in a timely manner.
• Develop, design, and produce training and onboarding documentation to teach all users how to use Marketo and ensure governance in campaign management, data management, and reporting best practices, including instance documentation, glossary of terms, step-by-step guides, checklists, and tutorial videos.

Database

• Build and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and compliance.
• Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns.
• Own creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention.
• Create and share monthly reports on data cleanliness within Marketo.

Marketing Technology Stack

• Assist in documenting all capabilities and adoption of existing marketing technology stack to assist leadership in understanding and visualizing any opportunities for optimization.
• Evaluate new tools and software based on evolving team needs.
• Play a key role in the integration and onboarding of new technologies into the marketing technology stack.

Reporting and Analytics

• Create and present reports on progress made toward marketing operations goals.
• Analyze marketing and sales data using Salesforce reports, Google Analytics, and other tools to develop insights and make recommendations on areas for optimization and attribution.

Sales and Marketing Alignment

• Play an instrumental role in the design and maintenance of the lead management flow, operationalizing it within Marketo and the CRM, fine-tuning the process over time.
• Assist in building integrations between Marketo and Salesforce to ensure that lead scoring data is flowing between both platforms efficiently, reducing time to outreach.

Basic Qualifications:

• Bachelor’s degree or equivalent logic-driven experience in a technical field such as data, IT, or marketing
• Desire to learn and grow in all aspects of marketing operations
• 1 year of experience in B2B marketing operations or marketing automation
• Administrative experience with a marketing automation platform (Marketo preferred)
• Marketing experience with Salesforce

Ideal Qualifications:

• Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
• Ability to work on multiple initiatives in a dynamic environment
• Experience with data visualization tools (Tableau a plus).
• Experience with Microsoft Excel, including VLOOKUP and pivot table functionality
• Experience creating a project plan and managing a project from start to finish (Asana a plus)
• Strong technical proficiency in marketing automation tools, HTML/CSS, and database management
• Solid understanding of digital marketing principles, including inbound marketing, lead generation, and customer lifecycle management
• Experience creating a project plan and managing a project from start to finish
• Marketo Certified Associate certification
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $38,000 to $57,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20 days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Gender affirming care coverage
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
• Benefits kick in day one, see the full details here

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.