The Communications and Marketing Manager will contribute to the growth and success of the Association by developing, implementing, monitoring, and evaluating all communication and marketing initiatives. This includes producing all the Association’s communications and publications (both print and digital), marketing materials, social media and overseeing media and public relations. This position is an integral member of the team, collaborating with all departments and providing results based on established objectives from our organizational strategic plan.

The ideal individual will possess strong written and verbal communication, administrative, and organizational skills. The ability to maintain a realistic balance among multiple priorities is imperative. The Communications and Marketing Manager must be able to work under pressure, handle a wide variety of responsibilities, be creative and enjoy working within a team environment that is mission-driven, results-driven, and community oriented.

Primary Responsibilities:

• Develop, manage, implement, monitor, and evaluate all communications strategies and marketing programs, along with campaigns for the organization’s various areas including membership, advocacy, events, education, industry recognition, outreach, and community service.
• Manage, design, and produce engaging content for all communications to include, but not limited to the website, email campaigns, print and digital publications, PowerPoints, and all other communication mediums, as needed. Production design tools include InDesign, Canva, Word, Excel, PowerPoint, among others.
• Manage, design, and produce print publications to include association magazines, bi-monthly and annual publications.
• Responsible for advertising sales in publications, website, electronic communications to meet or exceed annual budget.
• Develop, track, and evaluate the mass communication schedule.
• Manage the Association’s brand awareness, ensuring the consistency of brand image/messaging across all media.
• Manage all aspects of the social media including LinkedIn, Instagram, Facebook, YouTube, and Flicker with an emphasis on our industry, highlighting our membership and their activities within the community, and the increased focus of improving the industry’s public image.
• Maintain the Association’s website in conjunction with the team. Ensure that all content is current and accurate.
• Collaborate with internal teams to coordinate promotions for events, meetings, educational seminars, community outreach initiatives, and other programs. Create materials that include marketing flyers, invitations, graphics, programs, PowerPoints, handouts, signage, etc.
• Responsible for securing sponsorships and advertising for communication mediums and working with the team to ensure program sponsorships are up-to-date and fully maximized.
• Attend events and programs, as needed, both during and after business hours and be able to take photos and record videos.
• Coordinate all media and public relations, ensuring the issuance of press releases to local media, cultivating, and maintaining positive relationships with the media, and referring media requests to the President/CEO.
• Manage multiple projects simultaneously by setting and maintaining a timeline for successful completion of the projects.
• Other duties/activities as assigned or necessary.

Qualifications:

• Minimum of three years’ experience in performing identical or similar functions and duties.
• Bachelor’s Degree preferred in marketing, communications, public relations, business, or another related field.
• Experience in non-profit/associations a plus.
• Excellent communication skills, both verbal and written.
• Proficient in Microsoft Office (Outlook, Word, Excel, and PowerPoint).
• Previous social media management experience.
• Advanced skills in Adobe Creative Suite (Adobe Acrobat Pro, Illustrator, InDesign, Photoshop) REQUIRED
• Working knowledge of WordPress, Constant Contact, Canva, and email/membership databases.
• Graphic design and/or video production a plus.
• Vigorous attention to detail, a commitment to accuracy and be extremely organized, while executing multiple projects simultaneously in a fast-paced environment.
• Strong interpersonal skills with the ability to take initiative, multi-task, be a team-player, be flexible, adapt to shifting priorities, and prioritize work.

For consideration, please forward a cover letter, resume and professional references.

A competitive salary based on experience, with an excellent benefit package.

Monday to Friday, full-time, salaried, exempt status with occasional weeknights and Saturday hours to attend events. This position is not remote.

Job Type: Full-time

Pay: From $44,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)

Ability to Relocate:

• Orlando, FL 32825: Relocate before starting work (Required)

Work Location: In person