Position Summary

We are seeking a skilled, highly organized, and creative Senior Communications and Marketing Manager to join our nonprofit organization. As the Senior Communications and Marketing Manager, you will play a crucial role in developing and implementing communications strategies to enhance our organization's visibility, attract new members and partners, support member engagement, and advance our mission by elevating our events, resources, and programs. Reporting directly to the Vice President of Strategy and Network Engagement and managing a Communications Specialist’s work, you will be responsible for shaping and executing daily communications and marketing activities.

Responsibilities

Communications and Marketing:

• Manage daily communications and Civitas’ Communications Specialist’s work.
• Create and implement effective communications plans aligned with organizational goals, member engagement initiatives, programs, and advocacy efforts.
• Craft compelling messages that convey the organization's mission, values, and key initiatives to internal and external stakeholders.
• Lead the production of various communications materials, including newsletter content, blog posts, press releases, media pitches, social media content, industry resources, and website updates.
• Utilize multiple communications channels to reach target audiences and maximize impact, such as email, social media, webinars, conferences, and press.

Member Engagement and Outreach:

• Collaborate with cross-functional teams to develop member engagement strategies that foster active participation, drive member satisfaction, and strengthen member relationships.
• Implement effective communications campaigns to promote member benefits, resources, events, and educational programs.
• Regularly engage with members to gather feedback, address inquiries, and provide relevant updates on industry trends, policy changes, and organizational initiatives.
• Leverage member success stories and testimonials to highlight the value of membership and attract new members.

Media and Public Relations:

• Cultivate relationships with media outlets, journalists, and industry influencers to increase media coverage and enhance the organization's visibility.
• Develop press releases, media kits, and other materials to distribute to media contacts.
• Coordinate media interviews and speaking engagements for key staff members.
• Monitor industry trends, news, and policy developments to identify opportunities for proactive media outreach and thought leadership.

Analytics and Continuous Improvement:

• Monitor and analyze communications and marketing metrics to assess the effectiveness of communication strategies and tactics.
• Provide regular reports and insights to key stakeholders, making recommendations for improvement and optimization.
• Stay informed about emerging communications trends, technologies, and best practices to continuously enhance the organization's outreach efforts.

Content Development and Branding:

• Create engaging and informative content for various platforms, including website, blog, social media, and other publications.
• Ensure consistent branding and messaging across all communications channels and materials.
• Collaborate with internal teams to gather content, conduct interviews, and research industry topics for content creation.
• Develop and maintain editorial calendars to ensure timely delivery of content.
• Review materials created by other Civitas team members and contractors to ensure external brand messaging and visual consistency.