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Growth Marketing Manager
CBIZ, Inc. Kansas, MO
$92k-120k (estimate)
Full Time | Business Services 2 Months Ago
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CBIZ, Inc. is Hiring a Growth Marketing Manager Near Kansas, MO

Status Category:
Full-Time
Exempt/Non-Exempt:
Scheduled Hours Per Week:
40
Job Code:
Mk162

With over 120 offices and nearly 7,000 associates in major metropolitan areas and suburban cities throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

CBIZ has been honored to be the recipient of several national recognitions: * 2022 Best and Brightest Companies to Work for in the Nation * 2023 Top Workplaces USA * 2022 America's Best Mid-Size Employers * 2022 Best and Brightest Companies in Wellness * 2022 Great Place to Work Certification

CBIZ Benefits & Insurance Services is a division of CBIZ, Inc., providing benefits consulting, HRIS technology, payroll, human capital management, property and casualty, talent and compensation solutions, and retirement plan services to organizations of all sizes. CBIZ is ranked as a Top 20 Largest Broker of U.S. Business (Business Insurance Magazine) and a Top 100 Retirement Plan Adviser (PLANADVISER).

Essential Functions and Primary Duties

As the Growth Marketing Manager, you will play a pivotal role in shaping the strategic vision and operational excellence of our marketing efforts. You will be responsible for leveraging data-driven strategies to acquire, retain, and expand our customer base. This role combines marketing, analytics, and strategic thinking to optimize our growth funnel, increase customer lifetime value, and strengthen our brand. Leading a team of digital, creative and content marketers, the Growth Marketing Manager takes strategic direction from our Property & Casualty Service Line Leadership and reports up through Corporate Growth Marketing.

Key Responsibilities

Marketing Strategy Execution:
* Develop and implement a comprehensive growth strategy aligned with the company's objectives, including customer acquisition, retention, and
revenue expansion.
* Collaborate with demand generation function to strategize, monitor, and optimize multi-channel marketing campaigns, including email marketing,
content marketing, social media advertising, paid search, events, and webinars.
* Identify and target key customer segments and implement effective marketing strategies to increase awareness, create sales pipeline, and grow
new revenue within each segment.

Project Management & Reporting:
* Develop and implement a comprehensive project management process, which includes setting realistic timelines, allocating resources efficiently,
and ensuring alignment with the overall marketing strategy and business goals.
* Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward* Analyze and report on key performance indicators (KPIs) related to enterprise growth, including lead generation, pipeline development, funnel
velocity, conversion rates, and customer acquisition costs, to make data-driven decisions, track growth metrics, and identify areas for
improvement.

Collaboration with Leadership:
* Work closely with P&C Leadership to create and execute a best-in-class marketing operation that aligns with overarching business objectives.* Serve as a strategic consultant to the business, guiding its marketing direction by staying updated on industry best practices, emerging marketing
trends, and technologies to drive continuous improvement in growth marketing strategies.
* Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI to meet P&C revenue
targets.

Preferred Qualifications:
* 6 years of increasingly responsible marketing experience.* Bachelor's degree in Marketing, Business, or a related field.* Desire to win, succeed and outperform the competition.* Demonstrated experience with CRMs and marketing automation systems.* Ability to be intellectually creative, strong in process execution and data driven.* Demonstrated experience aligning marketing strategies with sales leadership to drive success.* Proven ability to drive internal communication that produces change in an organization.* Strong leadership skills with the ability to collaborate effectively with cross-functional teams.

Minimum Qualification:
* Bachelor's degree required with 6 years of increasingly responsible marketing experience preferred* Ability to prioritize multiple projects* Demonstrate strong interaction with public providing exemplary customer service* Proficient use of applicable technology, must be willing to travel based on clients needs

CBIZ.Jobs Category: Corporate

REASONABLE ACCOMMODATION

If you are a qualified individual with a disability you may request reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. You can request a reasonable accommodation by calling 844-558-1414 (toll free) or send an email to .

EQUAL OPPORTUNITY EMPLOYER

CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.

PAY TRANSPARENCY PROTECTION NOTIFICATION


CBIZ is an equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, marital status, military status, veteran status, sexual orientation, gender identity, disability, or medical condition or any other reason prohibited by law.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$92k-120k (estimate)

POST DATE

02/06/2024

EXPIRATION DATE

04/24/2024

WEBSITE

cbiz.com

HEADQUARTERS

ASHEVILLE, NC

SIZE

3,000 - 7,500

FOUNDED

1950

TYPE

Public

CEO

MICHAEL P MURPHY

REVENUE

$500M - $1B

INDUSTRY

Business Services

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About CBIZ, Inc.

CBIZ provides professional services such as accounting, tax, employee benefits, wealth management, property and casualty insurance and payroll.

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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