• Lead Identification: Use social listening tools and techniques to identify potential leads based on their online behaviors, interactions, and expressed needs or interests (leverage Facebook Groups, Linkedin Sales Navigator and other tools).

• Engagement: Engage with potential leads through thoughtful comments, direct messages, or by sharing relevant content, ensuring each interaction adds value and warmth to the relationship.

• Content Sharing: Share relevant content, articles, testimonials, and other materials to educate potential leads and guide them further down the sales funnel.

• Relationship Building: Establish and nurture relationships on social platforms, ensuring consistent and positive brand interactions.

• Lead Qualification: Engage in conversations to ascertain lead's fit and readiness for a consultation or sale. This may involve using direct messages, emails, or even phone/Zoom calls.

• Appointment Setting: Transition qualified leads into the formal sales process, coordinating consultations or presentations with the appropriate sales team members.

• Feedback Loop: Work closely with the marketing and product teams to share insights from interactions, helping refine messaging, product offerings, or targeting.

• Trend Awareness: Stay updated on current social media trends, platform changes, and best practices to maintain effectiveness in the dynamic landscape of social selling.

• CRM Management: Record interactions, follow-ups, and status of potential leads within CRM systems to ensure seamless communication and process flow.

Job Summary