Associate Creative Director / Copywriter 

New York, Hybrid Work Structure 


The Role: 

We are looking for an Associate Creative Director (Copywriter) to join our North America BCW Creative team. You will be joining a team that has recently won Cannes Lions, Clio, El Ojo and New York Festivals... so you are joining a great team in the Earned Media space! 

Our Work: https://www.bcw-global.com/locations/north-america/creative-careers-at-bcw-north-america 

The ideal candidate will have experience working on Integrated campaigns with executions reflecting both an Earned and Paid mindset. A strong grasp of Purpose and Culture is key to success, as is a curious mind with a vast amount of interests and passions outside of “work”. 

This is an opportunity to continue to define and build Modern Creative Communications for our Global agency across an immense and varied base of clients, from start-ups to Non-Profits to Fortune 50 brands. You will work with a diverse team of account service, research, planning, design, digital and creative professionals that are always pushing for the “better brief”. 

The Work: 

• Your days will include development of campaign concepts (45%), strategic planning and client development (15%), tactical copywriting (25%) and team/agency mentorship and collaboration (15%). 
• An Associate Creative Director you will be responsible for the following:

Craft 

• Develop sophisticated/complex creative concepts for sustainable campaigns, platforms and activations. 
• Present and sell work to full internal teams and clients, developing trust with both audiences. 

• Lead a multi-disciplinary team (art, copy, design) to develop and deliver creative concepts and ideas that are founded in insights, across all platforms for existing clients and new business pitches. 
• Own the brand voice and storytelling for our clients across social, digital and PR channels. 

Leadership 

• Plays a role in the research, planning and development of comprehensive Communications Marketing campaigns with the support of a Group Creative Director. 
• Proactively identify and pursue creative opportunities “beyond the brief” to deliver unexpected ideas to existing and prospective clients. 
• Provide inspiration and direction to the team throughout the process, from brief through production. 
• Recruit, mentor and manage more junior creatives, providing feedback, guidance and support. 
• Foster a positive creative culture and nurture creative talent across the agency. 

If you have a history of creating outstanding campaigns based around Earned Media campaigns, we’d love to see your portfolio and start a conversation. 

Experience that contributes to your success: 

• 8-10 years of creative writing experience in a professional setting (advertising, brand, digital, social media, communications, publishing/content, public relations, etc.) 
• Portfolio; killer examples of your own writing for a variety of mediums that is clear, coherent, and compelling – ideally, these are examples of your own writing that bring to life ideas that you have created 
• Curiosity; socially aware and up to date on current events and affairs. You’re always interested to find what is breaking in culture before it breaks in culture 
• Humility; you support other people’s ideas like they were your own. You can take direction with grace and the next step with confidence. 
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups. 

Perks of working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster

Benefits at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

More about BCW:

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA spectrum, differently abled and veteran communities.

For more information, visit bcw-global.com.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

In New York City, the base salary for this position at the time of this posting may range from $75,000.00 to $180,000.00 Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. 

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