Creative & Design is the full-service agency powered by ZSthe world largest professional services company focused on health. At Creative & Design, our mission is simple: Imagine the unimagined and make it real for clients and brands brave enough to be first. Additionally, we believe in the real purpose of health brands, see this space as a platform for incredible creativity, and are continuously in pursuit of doing what hasnt been done. If that sounds good to you, then you might be one of us.

SENIOR CREATIVE, COPYWRITER

The Senior Consultant - Copy (Payer) oversees the copy team from inception to final product and ensures quality of content and style to meet payor clients marketing strategies and objectives with their art partner and other cross functional partners; they are a brand leader who solves strategic and creative issues with the client while enhancing the clients confidence in the agency. As a people leader the Senior Consultant Copywriter manages and mentors a team of creatives that report to them and as needed on projects while simultaneously managing a heavy workload. In this role, they must have an advanced understanding of health advertising departmental procedures such as routing, print production, protocols, usage rights of stock, images for layout, as well as other internal procedures and solutions practiced by our creative craft.

RESPONSIBILITIES:

• Possess in-depth knowledge of payor/value & access/managed markets audiences and business
• Brings knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship
• Full understanding of clients marketplace and can evaluate work in light of current marketing environment and trends
• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines
• Contributes innovative ideas appropriate to the clients marketing strategy that challenge the status quo
• Direct, develop, and oversee creation of high-impact, strategically-driven, medically-accurate branded and unbranded communications
• Ensure brand communications are consistent and appropriate across a wide variety of channels, mediums, and audiences
• Establishes and maintains brand voice across pieces in a channel-appropriate manner
• Leads and contributes in brainstorming sessions with stakeholders across meetings
• Proactively anticipates and solves creative problems and makes effective recommendations
• Leads creative teams in the execution of ideas to a high standard of creative excellence
• Provide feedback on creative approaches to communicate the clients message about the product for both the overall campaign
• Oversees creation of concept roughs for presentation to client, developing them into compelling and captivating presentations; presents them in an organized, professional, and effective style to clients
• Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames
• Responsible for growing existing brands and participating in new business to generate additional revenue
• Supervises and participates in all concept work for brands and new business pitches
• Fosters an environment of diversity and inclusion on the team
• Manages and mentors direct reports on multiple brands; coaches, challenges, and provides opportunities for growth
• Sets expectations for the team and communicates and follows up when standards are not being met
• Develops goals with each direct report and conducts performance reviews and regular 1:1s to provide coaching, support career plans, and provide learning opportunities that aligns people's growth to craft's people strategy
• Demonstrates the ability to hire and retain highly capable people
• Demonstrates full understanding of how budgets and schedules are applied for financial management
• Develops strong relationships with all cross discipline leads
• Advances knowledge and craft expertise in art, developing into a well-rounded creative
• Develops and seeks cross discipline learning from colleagues and vendors to ensure highest quality product within specified deadlines
• Shares experience and knowledge of the industry

QUALIFICATIONS:

• Bachelors Degree in Advertising/Marketing, Communications, Writing or related discipline preferred
• 9 years of experience in health marketing/advertising business experience
• 3 years experience working in the payor/value & access/managed markets space
• Comfort with and enthusiasm for integrating AI into your work
• Must be able to demonstrate effective oral and written communications skills
• Strong interpersonal and collaboration skills
• Exhibits sound judgment and decisive problem solving ability
• Ability to work well within a team setting
• Ability to build client rapport and trust
• Established presentation skills
• Managerial and leadership skills
• Deep understanding of product challenges in relation to overall market
• Complete understanding of market trends and marketing briefs
• In-depth understanding of the assigned account, treatment category, clinical developments, and relevant physician specialties
• Computer proficiency; solid knowledge of word text programs