Salary Range

Overview

Grow with us...

For more than 250 years, Baccarat craftsmanship has delighted customers and set the standard of perfection and exquisite innovation. We pledge to continue that tradition as a global leader in luxury hospitality by committing ourselves to becoming artisans of service.

Baccarat Hotel New York is managed by SH Hotels & Resorts, and life at SH is based on a simple idea: we believe that life is beautiful and we want to keep it that way. That means hiring leaders for our Marketing team who have shown themselves to be the very best in their fields, who can lead by example and execute campaigns that leave our audiences feeling engaged and inspired.

The Role

The Director of Marketing is skilled at developing brand, property marketing and media strategies to achieve business goals and overall brand awareness and recognition. This position is responsible for executing strategic marketing plans for Baccarat Hotel New York in parallel to supporting the marketing vision for the growth of the Baccarat Hotels brand. The role will execute high-impact media campaigns across all channels that drive awareness for both the brand and the New York hotel. The Director of Marketing will also collaborate with the corporate marketing team and foster a culture of innovation on content channels and campaigns.

Responsibilities

• With the Area Director of Sales & Marketing and Corporate Marketing Team, develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
• Develop and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.
• With the food and beverage team and partners, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and outside guests.
• With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
• Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate to the hotel and corporate marketing teams, and act as a brand ambassador during these stays/visits.
• Write and edit copy for internal and external communications including websites, advertisements, marketing/sales materials, and presentations.
• With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals of all creative.
• Oversee photo and video shoots on property, including hotel-arranged and third-party (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.
• With the revenue management team, develop marketing strategies and offers that align with rate and channel strategies. Support efforts across all channels including CRO, OTA, and GDS.
• Maintain owned and third-party websites and app with relevant hotel offerings, hours, and information. Ensure optimized user experience through language, imagery, and design.
• Coordinate with the corporate digital marketing team to include hotel content in brand emails, send hotel-specific marketing emails, and maintain transactional emails.
• Coordinate with the corporate digital marketing team and brand’s social media agency on hotel content and community management.
• Support implementation of the company’s CRM and loyalty programs at the hotel level.
• Support the people operations team with brand training and internal brand initiatives. Support all departments in meeting and exceeding brand standards.
• Professionally represent the hotel and brand at community and industry organizations and events.
• Continually monitor the competitive landscape, city/regional news and events, and industry news, and share insights with the hotel and corporate marketing teams.
• Maintain the marketing calendar, prepare weekly/monthly/yearly reports, and attend regular meetings/calls with the marketing, sales, and revenue teams.
• Communicate marketing news and highlights to Hotel team. Post content on internal mobile app.

Qualifications

About you...

• • 5 years marketing experience in a luxury or upper upscale lifestyle hotel property or in a luxury fashion/retail brand.
  • Skilled at pillars of an integrated marketing plan, including social media/influencer marketing, e-mail marketing, content marketing, advertising, sales promotion, events/production and public relations.
  • Operational excellence with expertise of assessing and deploying internal and external resources to execute marketing plans.
  • Possesses well developed presentation and writing skills.
  • Positive and energized professional presence. Problem solver and collaborative who requires minimal supervision in a fluid work environment.
  • Computer: requirements: Microsoft Word, Excel, Outlook, PowerPoint, Nice to have: InDesign, Canva.
  • Bachelor's degree from four-year college; focus on Marketing is preferred but not required.
  • Flexible and willing to work a flexible schedule including days, evenings, weekends and holidays.

  About us…

  Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being. As a part of our team, you can look forward to activities and perks that drive your passion for nature such as:

  • Health & Wellness- Competitive Medical, Dental & Vision, and EAP program
  • Retirement Planning
  • Paid Personal Days 
  • Career Advancement: Were growing rapidly and with growth comes advancement opportunities (around the globe)!
  • SH University - Offers eligible team members a chance to grow and flourish from obtaining professional development and courses/certifications through our exclusive online learning educational platform.
  • Team Member Recognition program - Earn rewards and pay it forward, while doing all the good you can!