About Us: Innovating to solve real-world problems

Applied Insight enhances the ability of federal government customers to preserve national security, deliver justice and serve the public with advanced technologies and quality analysis. We work closely with agencies and industry to overcome technical and cultural hurdles to innovation, empowering them with the latest end-to-end cloud infrastructure, big data and cyber capabilities. Our expertise in cross-domain and boundary solutions, network analytics, DevOps and low-to-high development is unique in our industry. We develop and deliver innovative products and applications that are deployed in highly sensitive customer environments and have broad applications for federal missions.

On joining the Applied Insight team, you’ll be working to solve real-world problems on missions that matter with people who share your passions and encourage your ambition. It’s vital to us that we hire committed people who are great at what they do. We return that commitment by empowering them with the autonomy, the support and the tools they need to fulfill their true potential.

A day in the life (just a few of the things you may do on any given day):

As the Products Marketing Manager, you will help to develop and implement a strategy that clearly demonstrates our value to a diverse set of target audiences through compelling stories, backed by evidence. You will oversee all internal and external communications and marketing activity, supported by a small team.

The Products Marketing Manager works with the CTO, Products engineering leads, sales staff, and corporate marketing to sustain an integrated program of marketing and communications activity, with four core objectives:

The principal responsibilities of the position include:

• Partner with POCs at Cloud Service Providers to help advance partner status, schedule product trainings, partner on lead-gen events, submit and use marketing development funds (MDF)
• Help drive demand for Products through digital changes by working with third-party vendors for digital advertising management, collaborate with corporate marketing/communications to schedule and create social media posts, work with third-party vendors to draft press releases
• Plan, manage, and execute events that generate Product leads
• Maintain visibility into Product roadmaps by partnering with tech leads, submit product profiles for applicable industry awards, collaborate with sales on pricing updates, maintain and update target audience profile and buyer persona, own and track marketing budget
• Create content for collateral such as videos, thought leadership pieces, slick sheets, case studies, white papers, social media posts, etc.
• Partner with sales to maintain communications with current Products customers to ensure satisfaction, gather customer testimonials/quotes, and to track feature requests
• Drive demand and lead-generation efforts through sponsorship and exhibitor opportunities at various industry events and virtual/digital campaigns including webinars, speaker opportunities, local meet-ups, conferences, etc.
• Help move leads and contacts through sales funnel by participating in demos, coordinating agreements (including NDAs), and invoicing and payments for product subscriptions – work cross-functionally with sales, contracts, and accounting
• Help communicate (via email) any product releases/updates to customers – working cross-functionally with engineering to determine any product downtime, etc.
• Track active subscriptions, manage opportunity pipeline, product reports, and dashboards to measure success of campaigns, import leads, track activity in campaigns

You will excel in this role if you are:

Strategically-minded, skilled in planning and with proven ability to manage complex programs with many moving parts and stakeholders

Excited about connecting with hard-to-reach audiences that demand authenticity, proof, and follow-through on every engagement

Skilled at maintaining momentum on projects, including strategies for using the time of busy people wisely

Experienced at translating the knowledge and insights of highly technical people into engaging content for non-technical people

Emotionally intelligent, with the ability to frame issues, challenges, and opportunities from the perspective of diverse stakeholders

Creative, inquisitive, and capable of identifying and pursuing opportunities that may be invisible to others

What we are expecting from you (i.e. the qualifications you should have):

Two years of professional experience in a relevant sector

Ability to assess urgency of projects and adjust priorities to meet strict project deliverables and delivery dates

Problem-solving to reach workable solutions with little or no reinforcement (collecting, reviewing, and routing information through proper channels)

Excellent interpersonal skills, able to collaborate with and build relationships with all levels of management and partners

Proficiency in Microsoft Office product suite

Excellent time-management and self-starting skills

Excellent verbal and written communication skills

Nice to have:

Experience in the technology sector supporting federal government customers

Bachelor’s degree in a relevant field

Experience with Adobe Creative Cloud products, Salesforce, and Microsoft Teams

Proficient numerical and budget-management

https://www.applied-insight.com/careers/open-positions/EEO/AA including Vets and Disabled.

COVID Policy: Prospective and successful candidates will be required to adhere with Applied Insight’s COVID-19 policy. All Applied Insight employees must be fully vaccinated or submit to regular testing as defined in the policy and must self-certify to their vaccination status on their first day of employment.